by Ashley Bailey January 27, 2016January 27, 2016 In our digital world, it’s easy to get mixed advice about the best marketing tactics for your business. And while it’s great to use general advice from industry experts, it’s possible that the advice you’re getting actually isn’t the best. Why? Because unless you’re getting tailored advice … Continue reading Where to Start When Creating Your Marketing Strategy for 2016
by Maria Haggerty January 27, 2016January 27, 2016 Freight management may seem like a straightforward process of moving packages from point A to point B in theory, but in practice, it can be a highly involved operation that requires a great deal of business strategy on behalf of retailers. The procedure is a key interaction … Continue reading How to Determine the Most Cost-Effective Freight Management Strategy for Your Unique Brand Needs
by Jackie Ranoni January 27, 2016January 27, 2016 We just updated our wildly popular Sensible Social Media Checklist for 2016! Social media platforms are constantly innovating, so we’ve updated our checklist to reflect all the latest and greatest features of the most popular social media channels. And we’ve added new social media platforms that are … Continue reading The 2016 Checklist for Smart Social Media Strategy
by Anna Rodriguez January 26, 2016 Follow @annrodriguez021January 26, 2016 Yes, having hundreds of thousands of followers and millions of views are a great achievement in itself. There’s no denying that. But what is the significance of amassing a huge number of fans and views to your brand? What does it really do for your … Continue reading 6 Social Metrics To Keep Your Eye On To Make The Most Out Of Your Social Strategy
Columnit Jeff Baum shares his approach to creating a search marketing strategy that will keep your tactics focused and tied to larger business goals. Jeff Baum on January 25, 2016 at 1:03 pm Throughout my digital marketing career, I’ve had the good fortune to audit numerous paid search accounts. Many of these accounts are missing … Continue reading Create A Killer PPC Strategy With This 3-Step Process
by Sally Falkow January 24, 2016January 24, 2016 More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. (MarketingProfs: Benchmarks, Budgets & Trends Report.) 76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half … Continue reading Why Content Strategy Needs Digital PR [Infographic]
by Matt Osit January 24, 2016January 24, 2016 For manufacturers and distributors, the supply chain is one of the best places to look for opportunities to cut costs, recover wasted resources, and increase profits. But what exactly does a lean supply chain strategy look like? What is Waste in the Supply Chain? Waste includes anything … Continue reading Get Lean in 2016: Creating a Lean Supply Chain Strategy
by Vinod Jethwani January 22, 2016 Follow @VinodJethwaniJanuary 22, 2016 When communications visionary Marshall McLuhan in the 1980s reckoned that there would be a global village in future no one thought it could happen. According to the International Telecommunication Union (ITU), over 46.2% of the world’s population is now interconnected through the internet. Importance of … Continue reading The 4 Step Strategy Every Successful SEO Expert Applies
by Meaghan McBee January 21, 2016 Follow @ZenContentJanuary 21, 2016 Advancing technology and unsteady organic reach are brewing the perfect storm for innovative digital marketing content. The past few years have seen a boom in creative tactics, including successful strategies like humorous video campaigns and interactive infographics. These experimental methods won’t disappear anytime soon, so … Continue reading 6 Steps to a Zen Digital Strategy in 2016
By Carolina Valdez-Ambia January 20th, 2016 Why should your business consider Apple Maps into it’s digital strategy? Every business wants to grow and in a nutshell, there are only two ways to increase your business: Increase your share of the pie Increase the size of the pie. Since the size and share of the pie that … Continue reading The Reasons To Add Apple Maps To Your Digital Strategy
