Category Archives: Data Strategy

An approach to unlocking first-party data strategies

This approach will unlock first-party data strategies you can utilize across your marketing channels. Malorie Morrison on May 8, 2023 Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results. I’ve supported clients across all stages of creating a data-driven marketing strategy — … Continue reading An approach to unlocking first-party data strategies →

3 ways data can steer you wrong — and how to glean better insights

Data Strategy

The wrong data is just as harmful to marketing as having no data. Here’s how a holistic testing methodology can help you glean better insights. Kath Pay on March 9, 2023 Modern marketers are obsessed with data — and for a good reason. It gives us direction and informs our strategies, among many other benefits. … Continue reading 3 ways data can steer you wrong — and how to glean better insights →

How web scraping can be a valuable data source

Data Strategy

Web scraping offers another opportunity to gather public data relevant to your business and can work as an adjunct to other data sources. William Terdoslavich on November 10, 2022 Web scraping. It sounds like hard work, but it is more clever than arduous. The technique exploits a simple truth: The front end of the web … Continue reading How web scraping can be a valuable data source →

Identity and attribution can give your first-party data strategy a boost

Data Strategy

You can’t improve ROI without accurately measuring campaign performance. For that, you need solid data and identity. Chris Wood on May 12, 2022 Measuring campaign performance can be difficult as digital marketing channels multiply and customers drift across those varied channels. “Identity and data are key to accurately measuring market performance,” said Gloria Ward, director … Continue reading Identity and attribution can give your first-party data strategy a boost →

Winning in Physical and Digital Retail With the Power of Data

Data Strategy

Winning in Physical and Digital Retail With the Power of Data by Allysun Lundy , Op-Ed Contributor, April 14, 2022 After over a year of debate about whether shoppers will go back into stores, I think it’s been decided: it will be a blend of both, but to keep shoppers loyal to a brand or … Continue reading Winning in Physical and Digital Retail With the Power of Data →

A Look at Data Retention and Deletion Policies and Compliance

Data Strategy

Andy Stone February 8, 2022 There’s an aspect of the compliance conversation too many organizations overlook, and it’s nearly as important as how data gets used: data retention and deletion policies. Recently, a €14.5 million GDPR fine was issued for a non-compliant data retention schedule. And a new report from 451 Research reveals that 31% … Continue reading A Look at Data Retention and Deletion Policies and Compliance →

How Does Data Power Modern Video Games?

Data Strategy

Ralph Ronzio January 27, 2022 With an estimated 3.24 billion gamers around the world and a market expected to reach $ 545.98 billion by 2028, gaming data is a valuable resource that can help game development companies optimize and improve business performance. It’s also notable that, in recent years, online video games have overtaken traditional … Continue reading How Does Data Power Modern Video Games? →

2022 Predictions: Data strategy and privacy

Data Strategy

Experts tell us how marketers will use data analytics to manage more effective customer engagement and staffing in physical locations. Chris Wood on December 29, 2021 In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. In many cases, one of the most important messages the brand … Continue reading 2022 Predictions: Data strategy and privacy →