Category Archives: Data Strategy

Identity and attribution can give your first-party data strategy a boost

You can’t improve ROI without accurately measuring campaign performance. For that, you need solid data and identity. Chris Wood on May 12, 2022 Measuring campaign performance can be difficult as digital marketing channels multiply and customers drift across those varied channels. “Identity and data are key to accurately measuring market performance,” said Gloria Ward, director … Continue reading Identity and attribution can give your first-party data strategy a boost

A Look at Data Retention and Deletion Policies and Compliance

Andy Stone February 8, 2022 There’s an aspect of the compliance conversation too many organizations overlook, and it’s nearly as important as how data gets used: data retention and deletion policies. Recently, a €14.5 million GDPR fine was issued for a non-compliant data retention schedule. And a new report from 451 Research reveals that 31% … Continue reading A Look at Data Retention and Deletion Policies and Compliance

2022 Predictions: Data strategy and privacy

Experts tell us how marketers will use data analytics to manage more effective customer engagement and staffing in physical locations. Chris Wood on December 29, 2021 In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. In many cases, one of the most important messages the brand … Continue reading 2022 Predictions: Data strategy and privacy