CX is no longer a set of touchpoints. Learn how data, AI and org alignment reshape experience design and execution. By Jessica Hawthorne-Castro January 30, 2026 Customer expectations are rising fast. AI acceleration has reset what fast, personal and relevant mean. Economic pressure has made customers more selective about where they spend their time … Continue reading Why customer experience is the ultimate growth strategy in 2026
CX doesn’t stall because teams lack insight, but because the questions they keep asking protect the system from real change. By Annette Franz , January 28, 2026 Customer experience teams aren’t failing because they lack passion, tools, or data. They are failing because, when improvement stalls, they ask the wrong questions. Not … Continue reading 10 signs your CX strategy is broken and how to fix it
Strategy isn’t about a fixed plan. It defines how organizations win as conditions change — and why stability quietly undermines that ability. By Mark Stouse , January 27, 2026 The reason so many companies dispense with strategy during stable periods is not just complacency or success. It’s something more basic and more … Continue reading A marketer’s guide to what strategy is and isn’t
Marketers are racing to govern AI without planning for outcomes. New ANA data shows why policies alone create control theater, not value. By Ana Mourão , January 26, 2026 Marketing organizations are racing to adopt AI while simultaneously trying to contain it. About 76.6% of marketers now have AI policies in place, … Continue reading AI governance without strategy is setting marketing teams up to fail
Most B2B marketing leaders see AI as a productivity booster, but only a small fraction trust it with strategic decisions like positioning or long-term planning. By Constantine von Hoffman January 16, 2026 When it comes to AI in B2B marketing, strategy is still a gray area. That’s one of the biggest takeaways from … Continue reading B2B marketers trust AI for execution but not strategy
Salesforce is adding real-time AI sales agents with the acquisition of Qualified, signaling a deeper shift toward automated, agent-driven GTM workflows. Constantine von Hoffman on December 19, 2025 Salesforce is making another move to turn its “agentic enterprise” vision into reality — this time by acquiring Qualified, a long-time partner focused on AI-driven sales … Continue reading Salesforce buys Qualified to accelerate its AI‑driven GTM strategy
How a Competitor Analysis Tool Can Elevate Your Marketing Strategy Deanna Ritchie Understanding what your competitors are doing is no longer optional; it’s essential. With a strong competitor analysis tool, brands can discover valuable insights to refine their strategy, strengthen market positioning, and boost ROI. By examining competitors’ digital footprints, businesses can find … Continue reading How a Competitor Analysis Tool Can Elevate Your Marketing Strategy
Bring CTV into ABM with clear use cases, sharper account lists, tighter channel coordination and measurement that proves real impact on pipeline. Sean Nowlin on December 10, 2025 Advertising Media Cost Inflation Accelerates This Year, Decelerates Next by Joe Mandese , October 20, 2025 Global media costs have risen half a point to an … Continue reading How to use CTV to strengthen your ABM strategy
Too many marketers treat email like a free megaphone—but when it’s done right, it’s the most powerful relationship builder in you have. Natalie Jackson on November 25, 2025 I’m an email marketer at heart. I love the ability to personalize a message and deliver that message at the right moment in time—I love delivering … Continue reading Stop blasting and start connecting with better email strategy
Google To Advance Bidding Strategy In Ads by Laurie Sullivan , Staff Writer, November 17, 2025 Google will soon introduce “Journey Aware Bidding” in Google Ads, signaling a shift toward a completely new approach to bidding for leads, according to Jyll Saskin Gales, an independent Google Ads coach. The feature appears to use machine learning … Continue reading Google To Advance Bidding Strategy In Ads
