FanDuel to shutter TV network and Picks platform amid strategy shift Suswati Basu Flutter Entertainment is moving to close down FanDuel TV and discontinue its FanDuel Picks product. A company spokesperson confirmed details to ReadWrite, previously reported by the Paulick Report, saying the television network will be phased out gradually, with more than … Continue reading FanDuel to shutter TV network and Picks platform amid strategy shift
Finance is taking control of GTM decisions for one reason: marketing and sales still can’t prove what actually drives revenue. By Mark Stouse Published on March 19, 2026 Last updated on March 25, 2026 There’s a conversation happening in nearly every large enterprise right now, and most people in it don’t realize they’re talking … Continue reading Why CFOs are taking control of GTM strategy
Penn Entertainment narrows Q4 losses as bets reshape strategy after costly partnerships Suswati Basu News Editor Penn Entertainment closed out 2025 with a noticeably smaller loss, buoyed by stronger showings at its brick-and-mortar casinos and a long-awaited breakthrough in its online division. For the quarter ending December 31, revenue climbed to $ 1.81 billion, … Continue reading Penn Entertainment narrows Q4 losses as bets reshape strategy after costly partnerships
When attribution, incrementality and MMM disagree, teams freeze. Growth comes from acting with confidence, stacking small gains and validating impact in the P&L. By Tom Leonard February 19, 2026 Marketing measurement has changed a lot over the last few years. Attribution alone isn’t enough, and most brands know it. Incrementality testing and media … Continue reading If your measurement strategy delays decisions, it’s broken
CX is no longer a set of touchpoints. Learn how data, AI and org alignment reshape experience design and execution. By Jessica Hawthorne-Castro January 30, 2026 Customer expectations are rising fast. AI acceleration has reset what fast, personal and relevant mean. Economic pressure has made customers more selective about where they spend their time … Continue reading Why customer experience is the ultimate growth strategy in 2026
CX doesn’t stall because teams lack insight, but because the questions they keep asking protect the system from real change. By Annette Franz , January 28, 2026 Customer experience teams aren’t failing because they lack passion, tools, or data. They are failing because, when improvement stalls, they ask the wrong questions. Not … Continue reading 10 signs your CX strategy is broken and how to fix it
Strategy isn’t about a fixed plan. It defines how organizations win as conditions change — and why stability quietly undermines that ability. By Mark Stouse , January 27, 2026 The reason so many companies dispense with strategy during stable periods is not just complacency or success. It’s something more basic and more … Continue reading A marketer’s guide to what strategy is and isn’t
Marketers are racing to govern AI without planning for outcomes. New ANA data shows why policies alone create control theater, not value. By Ana Mourão , January 26, 2026 Marketing organizations are racing to adopt AI while simultaneously trying to contain it. About 76.6% of marketers now have AI policies in place, … Continue reading AI governance without strategy is setting marketing teams up to fail
Most B2B marketing leaders see AI as a productivity booster, but only a small fraction trust it with strategic decisions like positioning or long-term planning. By Constantine von Hoffman January 16, 2026 When it comes to AI in B2B marketing, strategy is still a gray area. That’s one of the biggest takeaways from … Continue reading B2B marketers trust AI for execution but not strategy
Salesforce is adding real-time AI sales agents with the acquisition of Qualified, signaling a deeper shift toward automated, agent-driven GTM workflows. Constantine von Hoffman on December 19, 2025 Salesforce is making another move to turn its “agentic enterprise” vision into reality — this time by acquiring Qualified, a long-time partner focused on AI-driven sales … Continue reading Salesforce buys Qualified to accelerate its AI‑driven GTM strategy
