by Adrian Key May 18th, 2015 You calculate click-through-rate (CTR) by dividing the number of times your ad is clicked on by how often it is shown. But why is this statistic such a vital pointer to your campaign’s overall health and how can you improve it? The closer your keywords and ads relate … Continue reading The 5 Best AdWords CTR Strategies
As more consumers turn to their phones to make buying decisions, retailers need to move beyond just offering a mobile app, believes columnist Allan Haims. Allan Haims on May 8, 2015 Despite the onslaught of e-commerce options, the bulk of consumer retail transactions still occurs in physical stores. As a result, retail marketing teams tasked … Continue reading Retailer Mobile Strategies Start With Driving In-Store Sales
Angela StringfellowMay 6, 2015 Digital marketing has come a long way, even since social media first arrived on the scene. Tactics like pay-per-click advertising are vastly different from their first inception. Tactics that seemingly worked marketing magic just a few years ago may fall flat today. Think about how much search engine optimization (SEO) has … Continue reading 5 Digital Advertising Strategies You Should Be Using
Mark PrestonApril 24, 2015 If you run a small or medium sized company, chasing after a high ranking on the Google search results can be a frustrating quest. Even if you make it to page one for your targeted keywords with some intelligent SEO tactics, a shift in the algorithm can quickly undo your good … Continue reading Is Google Not Getting You Traffic? Then Try These Alternative Strategies
Inga RomanoffApril 23, 2015 Data quality is never an accident. However, most companies discover data issues randomly. According to the 2015 Experian benchmark report, “Most organizations say data quality issues are detected when reported by employees, customers or prospects, and fewer than one in two companies conduct proactive data audits to discover data quality issues.” … Continue reading 5 Hands-On Strategies to Improve Data Quality
Alex DittyApril 18, 2015 Do you want to grow Instagram as a marketing channel for your brand? To do this effectively you will need to know how to grow your audience and promote your brand effectively on the social network. In this post you’ll learn the seven tactics you need to leverage for successful Instagram … Continue reading 7 Instagram Marketing Strategies You Can Launch in 2 Hours
Jordan RothenbergApril 15, 2015 Have you ever tried forming a new habit? What about sticking with a New Year’s resolution? Achieving a lofty goal? What you’ve probably experienced, or read about, is that writing down an affirmation of your new routine in a highly visible area of your life is one of the best ways … Continue reading Strategies Top Companies Use to Keep Personas Top of Mind
Susan GilbertApril 13, 2015 In order to encourage more exposure for your personal brand, it’s important to be actively communicating with your fans and followers. With the right strategies in place your business can attract leads to your products or services. LinkedIn is a premier networking resource for personal brands, and is now a great … Continue reading Ramp Up Your Brand With Lead Strategies On LinkedIn
Jay PalterApril 13, 2015 I help businesses and their leaders develop authentic (personal) brands online and leverage social networks. I’m also an active homemaking dad, which means I’m the primary home-based parent who holds down the domestic fort on a daily basis for our two children that still live at home. And it turns out … Continue reading How Social Networking Strategies Can Help You Be A Better Parent
Maureen HochdorfApril 9, 2015 Before jumping into the marketing world of high-tech (and online faxing), I had actually spent 12 years in the non-profit world. While there are many who don’t think of non-profits as businesses, the truth is they are practically one in the same (minus profits in your pocket). The business strategies it … Continue reading 10 Business Strategies I Learned from Starting a Non-Profit
