How do you optimize your website for iPhone users? Columnist Sonny Ganguly offers key strategies to connect with more customers through your mobile site. Sonny Ganguly on June 9, 2015 https://www.flickr.com/photos/smjb/10624494845 Although the battle between Apple and Android for market share wages on, it’s a safe bet that Apple’s footprint is only going to increase … Continue reading iPhone-Friendly Website Strategies Every Brand Should Be Considering
Nick RojasJune 6, 2015 There is no excuse for boring, unshareable content. If your content is dull and flavorless, the only thing to blame is the person who created it. Look at GEICO and Progressive, for example. Insurance is one of the most unremarkable industries in existence, yet both companies came up with ad campaigns … Continue reading 8 Strategies for Social Amplification of Boring Businesses
Jimmy RodelaJune 5, 2015 © boygostockphoto / Dollar Photo Club As a marketing tool, few can rival the benefits Twitter can offer. Apart from helping you significantly improve your market visibility, it gives you the opportunity to personally interact with potential customers. Personal interactions do more than just build loyalty. It also builds lasting relationships. … Continue reading 10 Foolproof Strategies To Get More Clients From Twitter
Eric HammisJune 4, 2015 In our most recent blog post, we discussed the importance of engaging in social conversation. One of the two steps we talked about was social listening. I wanted to take some time to discuss social listening and the tools you can use to make it happen. Social listening is just as … Continue reading Tools & Strategies You Can Use For Social Listening
Patrick SitkinsJune 4, 2015 Without an integrated marketing strategy, your investment is the equivalent of decaf coffee. It’s activity without providing you with the kick. Imagine a first time coffee drinker (we’ll call him Joe). Joe has heard about the wonderful effects of coffee early in the morning. He’s seen pictures of coffee, smelled coffee … Continue reading Morning Roast: Why Most Marketing Strategies Fail
Rachel SilverJune 3, 2015 Summer is a great time to develop your garden. Delicate seeds require a lot of attention to grow into strong flowers. Just like your garden, the best way to ensure successful sales is to nurture your leads. Surprisingly, 80% of leads need 5 follow-up calls after the initial meeting to become … Continue reading 6 Strategies on the Best Time to Nurture Leads
Jimmy RodelaJune 2, 2015 How do you get thousands of Facebook users to like, share, or comment on your posts? That is the million-dollar question that businesses and marketers who venture into Facebook marketing are drying to find out. For most businesses, the frustration lies on how they are aware of how their target audience … Continue reading 4 Killer Strategies You Can Use to Increase Your Facebook Engagement
Aaron AgiusMay 26, 2015 Remember when you first started blogging? Your mind was flooded with great blog post ideas – coming up with them wasn’t challenging. Instead, executing on those ideas is probably what was keeping you up at night. Then one day, you’re not sure how or why – your flow of ideas started … Continue reading 27 Killer Strategies for Brainstorming Blog Post Ideas
Louis FoongMay 22, 2015 It’s hard to overstate the value of a good title or headline. It is your first, possibly only chance to capture the attention of your audience. That’s why it’s important to craft interesting headlines every time. This infographic draws data from Hubspot and Outbrain to analyze the results of over three … Continue reading Data-Driven Strategies for Writing Better Titles & Headlines (Infographic)
by Mark Runyon May 22nd, 2015 We are swimming in a sea of content on the web. Ever since Google decreed that content is king, content marketers have been churning it out like their jobs depended on it. Some of it is stuffed with value and oozing with insight yet the vast … Continue reading How To Engage Your Customers With Effective Content Marketing Strategies
