Jimmy RodelaJune 5, 2015 © boygostockphoto / Dollar Photo Club As a marketing tool, few can rival the benefits Twitter can offer. Apart from helping you significantly improve your market visibility, it gives you the opportunity to personally interact with potential customers. Personal interactions do more than just build loyalty. It also builds lasting relationships. … Continue reading 10 Foolproof Strategies To Get More Clients From Twitter
Eric HammisJune 4, 2015 In our most recent blog post, we discussed the importance of engaging in social conversation. One of the two steps we talked about was social listening. I wanted to take some time to discuss social listening and the tools you can use to make it happen. Social listening is just as … Continue reading Tools & Strategies You Can Use For Social Listening
Patrick SitkinsJune 4, 2015 Without an integrated marketing strategy, your investment is the equivalent of decaf coffee. It’s activity without providing you with the kick. Imagine a first time coffee drinker (we’ll call him Joe). Joe has heard about the wonderful effects of coffee early in the morning. He’s seen pictures of coffee, smelled coffee … Continue reading Morning Roast: Why Most Marketing Strategies Fail
Rachel SilverJune 3, 2015 Summer is a great time to develop your garden. Delicate seeds require a lot of attention to grow into strong flowers. Just like your garden, the best way to ensure successful sales is to nurture your leads. Surprisingly, 80% of leads need 5 follow-up calls after the initial meeting to become … Continue reading 6 Strategies on the Best Time to Nurture Leads
Jimmy RodelaJune 2, 2015 How do you get thousands of Facebook users to like, share, or comment on your posts? That is the million-dollar question that businesses and marketers who venture into Facebook marketing are drying to find out. For most businesses, the frustration lies on how they are aware of how their target audience … Continue reading 4 Killer Strategies You Can Use to Increase Your Facebook Engagement
Aaron AgiusMay 26, 2015 Remember when you first started blogging? Your mind was flooded with great blog post ideas – coming up with them wasn’t challenging. Instead, executing on those ideas is probably what was keeping you up at night. Then one day, you’re not sure how or why – your flow of ideas started … Continue reading 27 Killer Strategies for Brainstorming Blog Post Ideas
Louis FoongMay 22, 2015 It’s hard to overstate the value of a good title or headline. It is your first, possibly only chance to capture the attention of your audience. That’s why it’s important to craft interesting headlines every time. This infographic draws data from Hubspot and Outbrain to analyze the results of over three … Continue reading Data-Driven Strategies for Writing Better Titles & Headlines (Infographic)
by Mark Runyon May 22nd, 2015 We are swimming in a sea of content on the web. Ever since Google decreed that content is king, content marketers have been churning it out like their jobs depended on it. Some of it is stuffed with value and oozing with insight yet the vast … Continue reading How To Engage Your Customers With Effective Content Marketing Strategies
by Adrian Key May 18th, 2015 You calculate click-through-rate (CTR) by dividing the number of times your ad is clicked on by how often it is shown. But why is this statistic such a vital pointer to your campaign’s overall health and how can you improve it? The closer your keywords and ads relate … Continue reading The 5 Best AdWords CTR Strategies
As more consumers turn to their phones to make buying decisions, retailers need to move beyond just offering a mobile app, believes columnist Allan Haims. Allan Haims on May 8, 2015 Despite the onslaught of e-commerce options, the bulk of consumer retail transactions still occurs in physical stores. As a result, retail marketing teams tasked … Continue reading Retailer Mobile Strategies Start With Driving In-Store Sales
