The rules of the SEO game have changed over the years, but columnist Pratik Dholakiya has some solid strategies for increasing search visibility and authority that you can safely use in 2016. Pratik Dholakiya on June 9, 2016 Improving your rankings isn’t as simple as it used to be. As businesses have become more … Continue reading 5 contemporary strategies that help improve your rankings
by Nashaat Quadri June 10, 2016June 10, 2016 I was so fond of marketing (as a subject) during my MBA that I used to keep Philip Kotler’s international bestseller “Marketing Management” at my bedside. He has been my role model ever since, as far as the subject of marketing strategy is concerned. Internet was in … Continue reading Highly Targeted PPC Strategies that are Beyond Quantitative Analysis
by Ahmad Raza June 8, 2016 Follow @ThisIzSpartaJune 8, 2016 Start-Up is a word that makes me cringe. It brings back memories of long, sleepless nights, hoping that my investment of time and resources would pay off. Failure wasn’t in my dictionary; I had the burning desire to do something big, and I wasn’t going … Continue reading 2 Powerful Strategies for Starting Up and Transforming Dreams into Reality
WIth local business reviews influencing click-throughs from search (and possibly even local rankings themselves), columnist Brian Patterson notes that large businesses with many locations need to have a strategy for obtaining and managing reviews. Brian Patterson on June 7, 2016 Reviews are an undeniable internet phenomenon. A short 20 years ago, our opinions of … Continue reading Review improvement strategies for franchise and multi-location companies
In an increasingly efficient world, what works today won’t work tomorrow. So what should marketers do? Columnist David Rodnitzky discusses some key tactics. David Rodnitzky on May 31, 2016 “Facebook ads don’t work anymore,” according to an investor friend of mine, who had witnessed one of his portfolio companies reduce their Facebook spend by more … Continue reading Efficiency and arbitrage: two strategies to own performance marketing
by Daniel Faggella June 1, 2016 Follow @CLVboostJune 1, 2016 Google+ seems to have found its niche as a social media channel on the web. No longer dependent on apples-to-oranges comparisons to Facebook and Twitter, Google+ is permeating mail inboxes and blogs, coming up in search histories, and being used as an important business networking … Continue reading 5 Strategies To Increase Engagement On Google+
Columnist Mike Sands says if you’re not connecting with your customers, it might be time to take a page from email marketing, which has high performance metrics thanks to meaningful interactions with consumers. Mike Sands on June 1, 2016 I don’t know a marketer today who doesn’t marvel at the pace the industry is … Continue reading Ads not performing? Strategies to steal from the email marketing playbook
by JoAnne Funch May 26, 2016 Follow @joannefunchMay 26, 2016 Did you set-up a company page on LinkedIn and then forgot about it? You may have had the intention of building a LinkedIn company page for branding, but with a lack of strategy and understanding of WHY and HOW it was going to deliver … Continue reading 6 LinkedIn Company Page Branding Strategies
by Matt Brennan May 23, 2016 Follow @MattLBrennanMay 23, 2016 Your blog is a valuable asset when it comes to creating value for your customers. It’s a resource they can turn to, in learning more about your industry. These blog marketing strategies can help you maintain this resource while also using your blog to sell … Continue reading 8 Blog Marketing Strategies to Help You Sell
Local search columnist Lydia Jorden explores four ideas that, when utilized, can have a major impact on local SEO success. Lydia Jorden on May 23, 2016 As SEOs, we know having the right content, in the right place, at the right time, can work to elevate search positioning and increase a local business’s conversions. … Continue reading 4 effective local positioning strategies you’re overlooking
