by Larry Kim May 22, 2016May 22, 2016 It’s often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa vs. MasterCard, Xbox vs. PlayStation, or Apple vs. Microsoft. Of course, part of the fun of rivalry is stealing customers from your rivals. You can … Continue reading 5 Brilliant Competitive Advertising Strategies to Outsmart Your Competition
by Mary Lister May 20, 2016May 20, 2016 The first thing I do in the morning is check my email. I’m looking for urgent work alerts, general family news, but mostly I’m deleting the insane amount of promotion mailings that flood my inbox overnight. By the time I arrive at work, I have another batch … Continue reading Segmentation Strategies for Super-Targeted Email Marketing
by Al Gomez May 20, 2016May 20, 2016 There’s no doubt that local SEO is and will play an important role in digital marketing for years to come. The problem is NOT that most businesses don’t want to acknowledge its value – it’s that most don’t know where to start. That, along with budgetary constraints … Continue reading 6 Local SEO Strategies for Your Niche Business That You Can Try Today
by Scott Fitzgerald May 19, 2016 Follow @scfitzgMay 19, 2016 If you are an eCommerce merchant, you may be missing out on two huge untapped opportunities to dramatically boost your sales. The first opportunity has to do with cross-border eCommerce. Currently, the international eCommerce industry is worth $ 300 billion and that figure is predicted … Continue reading 10 Proven Strategies for Boosting Your Online Sales
by Erin Sagin May 18, 2016May 18, 2016 I’ve always struggled with math. In fact, when choosing where to go to college, the key attribute I was looking for was not the school with the best party scene or the nicest campus. Instead, I hunted for a school that didn’t have a mathematics course requirement. … Continue reading Easy AdWords Bidding Strategies for Newbies & Math Haters
by Kevin Ho May 13, 2016May 13, 2016 Instagram contests are a great way to generate more followers and drive more engagement within your network of Instagram Fans. But depending on the type of business you have, what time of the year it is, and what your marketing objectives are, different types of Instagram hashtag … Continue reading 5 Instagram Contest Strategies with Examples
by Matt Osit May 12, 2016May 12, 2016 Coping with the demand variation of a global economy requires the right lean warehouse management solutions. With the growth of the global supply chain, extended lead times have become a challenge as warehouses try to meet the pace of customer demand. Lean warehouse management plays a critical … Continue reading Lean Warehouse Management: Challenges & Strategies
by Will Humphries May 9, 2016 Follow @JustCallMeWillMay 9, 2016 Digital technology has opened up a whole new world of B2B lead generation channels for organizations. However, not all tools are as effective and efficient at delivering the quality leads you want. In the perfect world, every B2B marketing campaign you run is successful and … Continue reading 4 Digital Marketing Strategies to Boost Your B2B Lead Generation
by Jonny Rosen May 5, 2016 Follow @ohjonnyMay 5, 2016 Once upon a time, LinkedIn was the alternative social network that everyone felt like they should have but no one really used. People felt like it was a great way to show off their work credentials in a way that they couldn’t on Facebook or … Continue reading LinkedIn Strategies for Your Company
by Kristen Patel May 4, 2016 Follow @kristinapatelMay 4, 2016 Helping my clients win is a fantastic feeling. In fact, as an account manager, few things give me the amount of satisfaction as seeing my clients’ numbers – their website traffic and new leads, specifically – trending upwards. On the flipside of that coin, there … Continue reading 3 Strategies to Convert Every Visitor Into a Lead
