by Allen Finn, August 21, 2016 If you’ve read my posts in the past, you’ll know I came to paid search from the world of advanced degrees and elbow patches. While the academia wasn’t quite for me, I’ve managed a number of accounts where I had to use paid search and social ads to find … Continue reading PPC Cum Laude: 3 Smart Strategies for Higher Education Marketing
by Susan Gilbert Follow @SusanGilbertAugust 8, 2016 Boost Your Email Conversions With These Tips How is your business email communication with your leads and customers? 89 percent of marketers increase their prospects with targeted campaigns. [Mailigen] Given this statistic, it is clear that in order to be successful we need to communicate in a way … Continue reading 5 Email Strategies That Will Boost Your Business Sales
by Jack Loechner, Staff Writer @mp_research, August 5, 2016 A Heads-Up On Holiday Retailing Strategies Former strategy and innovation executive, Kim Garretson, shares data from a frequent shoppers study by e-tailing on consumer holiday shopping behaviors in 2015, alerting retailers to consumer responses in planning for the upcoming season. Last Fall, says Kim, MyAlerts … Continue reading A Heads-Up On Holiday Retailing Strategies
by Carlo PacisAugust 15, 2016 Are you looking to grow your business? Have you made Snapchat a part of your social media marketing strategy? Between 2015 and 2016, Snapchat’s monthly active users doubled from 100 million to 200 million users, showing significantly faster growth than Facebook, Instagram, and Twitter. With an overwhelming 75% of these … Continue reading 8 Spectacular Snapchat Marketing Strategies to Grow Your Business
by Gillian SontzAugust 7, 2016 One of the most frustrating situations SDRs encounter when prospecting, is when a prospect agrees to a next step, and then “goes dark.” Despite numerous phone calls and email attempts by the SDR, the prospect remains unresponsive, leaving the opportunity “stuck” in the sales pipeline. Do not let unresponsive prospects … Continue reading 4 Strategies Sales Development Reps Can Use To Re-engage Prospects That Have Gone Dark
by Michael LambourneAugust 6, 2016 Cold call email is still one of the most effective ways to present yourself to a targeted audience. If you’re anything like me, the idea of cold calling gives you the cold sweats. Luckily, technology has stepped in to save us all. By deploying cold call email ahead of your … Continue reading How to Cold Call Email – Cold Email Strategies that Generate Real Leads
August 4, 2016 It’s a great time to be in B2B sales; you have access to an ever-expanding pool of potential customers, there are more sophisticated tools for reaching prospects too, and you have the ability to engage clients in new and unique ways thanks to social media, search engines and other digital strategies. Without … Continue reading 4 Uncommon Strategies Sales Reps Can Employ For Strategic Prospecting
by Sandra Hess July 30, 2016July 30, 2016 Attracting and recruiting top talent in today’s competitive job market is a challenge for every organization. But for companies hiring for high-volume positions such as call centers, talent selection is even more challenging. Implementing pre-hire assessments and using the data they provide helps identify top performers. However, … Continue reading 3 Strategies to Enhance Your Call Center Talent Selection Process
by Sunil Bagai July 28, 2016 Follow @ZenithtalentJuly 28, 2016 Companies today are experiencing major issues with employee retention. The lure of the gig economy has grown from a “necessary evil” in the aftermath of the recession to a lucrative business opportunity for driven professionals. These individuals seek the flexibility, freedom, self-direction and higher income … Continue reading In-Demand Employee Retention Strategies for an On-Demand Workforce
by Dave Wakeman July 21, 2016 Follow @davidwakemanJuly 21, 2016 Everyone throws around strategy and “strategic initiatives” and any other number of words that have strategy attached to them pretty randomly lately. And, in most cases, I feel like these conversations are based on little understanding of what will really make your strategy sell or … Continue reading All Great Strategies Start With One Simple Concept!
