How do you turn customer insights into actionable data? Columnist Jordan Elkind offers techniques for aggregating your customer data and better using it for your marketing strategy. Jordan Elkind on September 7, 2016 As marketers, we all know the importance of data in informing our customer relationship and communications decisions. In recent years, marketing teams … Continue reading From insight to action: 3 common pitfalls and strategies for more actionable data
by Larisa Bedgood Follow @https://twitter.com/DataMentorsSeptember 3, 2016 Social media usage is continuing to grow at record paces, with 75% of all internet users now using social media. Just as quickly, the social media landscape is constantly being transformed as new social apps and platforms are introduced into the social sphere. For retailers, social media channels … Continue reading 5 Hot Social Media Strategies Boosting Sales for Retailers in 2016
by Aleh Barysevich Follow @LinkAssistantAugust 31, 2016 There are billions of people on social media, and it often seems impossible to reach the right ones. But only after finding your target audience online and making sure they see what you have to offer, you know that your SMM efforts aren’t in vain. Start with a … Continue reading 3 Strategies to Research and Locate Your Audience Using Social Media
by Danielle Foley Follow @FoleyMarketingAugust 23, 2016 1. Why is it Important for Small Businesses to Create a Branded Video? A Market Research Report (part 1 of 3 part series) 2. Small Business Retail Strategies for Success (Part 2): Tracking and Monitoring Trends There are many factors that contribute to the success of a retail … Continue reading Small Business Retail Strategies for Success (Part 3): Marketing & Promotions
by Susan Gilbert Follow @SusanGilbertAugust 18, 2016 How to Define Strategy and Tactics For a Better Results in Your Business Does your business have a plan on how to successfully achieve your goals? One of the biggest challenges companies face is not having a clear strategy in place. Without this you are not able to … Continue reading Strategies Versus Tactics in Business
by Andrew Gazdecki Follow @biznessappsAugust 13, 2016 At Bizness Apps, the resellers who leverage our app building platform to build mobile apps for small businesses tend to fall into one of two categories. They are either… Existing marketing or design agencies who want to extend their service offerings to include mobile apps for small business … Continue reading Reselling Mobile Apps – Initial Marketing Strategies to Build Your Sales Pipeline
by Erin Higgins Follow @sevenatomsbuzzAugust 27, 2016 In today’s highly digital world, entrepreneurs are shying away from traditional brick and mortar stores and flocking toward the web. Considering there are an estimated 205 million online shoppers each day, dipping into online business seems like a solid plan. But with ample customers comes ample competition. So … Continue reading 6 Effective Facebook Marketing Strategies for Ecommerce Stores
by Danielle Foley, July 22, 2016 Why is it Important for Small Businesses to Create a Branded Video? A Market Research Report (part 1 of 3 part series) Many factors influence the market; retailers who do not want to be left behind should carefully monitor trends and develop strategies for responding to and … Continue reading Small Business Retail Strategies for Success (Part 2): Tracking and Monitoring Trends
by Allen Finn, August 21, 2016 If you’ve read my posts in the past, you’ll know I came to paid search from the world of advanced degrees and elbow patches. While the academia wasn’t quite for me, I’ve managed a number of accounts where I had to use paid search and social ads to find … Continue reading PPC Cum Laude: 3 Smart Strategies for Higher Education Marketing
by Susan Gilbert Follow @SusanGilbertAugust 8, 2016 Boost Your Email Conversions With These Tips How is your business email communication with your leads and customers? 89 percent of marketers increase their prospects with targeted campaigns. [Mailigen] Given this statistic, it is clear that in order to be successful we need to communicate in a way … Continue reading 5 Email Strategies That Will Boost Your Business Sales
