Tag Archives: Strategies

Are You Using These Strategies for Business Growth?

Will Humphries — November 1, 2016 Follow @JustCallMeWill— November 1, 2016 Highly successful companies don’t rest on their laurels. Instead, they constantly look to the future and explore all possible channels for business growth. When we enter discussions with potential new clients, we discuss the best way to try to generate new business leads for … Continue reading Are You Using These Strategies for Business Growth?

Strategies to maximize retail marketing efforts BEFORE holiday sales events

The holidays are just around the corner, and columnist James Green has tips for maximizing the time before the shopping craze begins to ensure the success of your seasonal sales. James Green on October 31, 2016    Navigating change in anything is never easy. Change requires of us new ways of thinking and doing that … Continue reading Strategies to maximize retail marketing efforts BEFORE holiday sales events

7 Strategies to Make the Most of the Holiday Season

Nicole Blanckenberg — October 27, 2016 Follow @https://twitter.com/StoreYaCom— October 27, 2016 Fortune magazine quoted that digital sales were set to reach $ 95 billion this holiday season…Are you ready? It’s time to start implementing your revenue-boosting holiday season strategies so that you can cash in on those Christmas sales. Here are 7 quick strategies to … Continue reading 7 Strategies to Make the Most of the Holiday Season

Marketing Recruitment and Onboarding Strategies for Professional Services Firms

by Karl FeldmanSeptember 29, 2016 I’ve worked with professional service firms over the years on projects ranging from research and strategy to rebranding and websites. And in addressing these issues I’ve watched clients struggle with one particular challenge again and again. It’s a challenge that asserts itself for a multitude of reasons—and it’s one that … Continue reading Marketing Recruitment and Onboarding Strategies for Professional Services Firms

Plan device-specific user experience strategies with Google AdWords’ bid modifier

Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies. Thomas Stern on September 26, 2016   Recently, Google began rolling out an update that will reopen the doors to device-specific campaigns — specifically, this change allows you to set individual bid adjustments for … Continue reading Plan device-specific user experience strategies with Google AdWords’ bid modifier

7 advanced conversion strategies you probably don’t know

Looking to kick your conversion rate optimization up a notch? Contributor John Lincoln shares seven CRO strategies that will help you increase your sales. John Lincoln on September 21, 2016    If you’re at the point in your digital marketing efforts where it seems like things are going fairly well, but you haven’t reached peak … Continue reading 7 advanced conversion strategies you probably don’t know

Loyalty Program Strategies for Travel: Get Customers Talking About You

by Timi Garai Follow @timigaraiSeptember 9, 2016 While I was preparing to write this article, a memory suddenly came to me. During check-in at the crowded and noisy Istanbul Airport, a kind staff member asked if I would like to sign up for Turkish Airlines’ Miles & Smiles loyalty program. Honestly, for a moment, I … Continue reading Loyalty Program Strategies for Travel: Get Customers Talking About You