Ty KiiselMarch 23, 2015 Hiring a first employee is a significant step for any entrepreneur. Having been the first employee myself, and having hired a first employee as a small business owner, I’ve seen this play out from both sides of the equation. It’s a big decision and certainly not one to be taken lightly. … Continue reading 4 Steps to Determine if Your Online Store is Ready for Its First Employee
Jessica MehringMarch 23, 2015 LinkedIn is so much more than an online resume. It’s a place to connect with industry insiders and customers. It’s a place to scout leads and seek business opportunities. Your summary is the front door to your LinkedIn profile. It’s the first thing people read through after landing on your profile … Continue reading How To Write A Killer LinkedIn Profile Summary In 5 Easy Steps
Vlad BodiMarch 20, 2015 Should I have a digital marketing strategy, or is it enough to just use some online tactics to take my business forward? Business owners are known to work in their company, solving operational tasks, more than they work on their company, defining strategic goals. It’s the routine of day-to-day tasks and … Continue reading 3 Steps To Convert Business Goals Into Digital Marketing Actions
Tom CarpenterMarch 18, 2015 As brands, we didn’t use to have to worry so much about a bad customer experience “making the rounds” and damaging our image. Pre-Twitter, pre-Facebook and pre-Every-Other-Social-Media-Platform, how many people could an unhappy customer reach with a negative message about you, anyway? Research puts that number at somewhere between 9 and … Continue reading 3 Social Media Steps Turn a Bad Customer Experience into Positive PR
Alex PirouzMarch 15, 2015 Imagine you were at a networking event, and you spot someone you don’t know but would like to connect with. Maybe she runs a very successful business you would like to model yours after, a potential joint venture partner or perhaps a journalist who covers stories in your industry. Would you … Continue reading 3 Steps to Creating a Powerful Email Marketing Campaign Through LinkedIn
Jonathan LongMarch 15, 2015 Want to know the steps required to publish a visual content that engages your target audience? My company collaborated with our friends at HubSpot to create the infographic below. Visual content can be extremely effective when done correctly, but most business owners don’t see the results that they originally hoped for. … Continue reading 5 Steps To Improve Your Visual Content Engagement (Infographic)
Margot da CunhaMarch 13, 2015 So your boss assigns you the task of building out your company’s AdWords account. Your heart sinks to the bottom of your chest, as flashbacks from high school of sitting in math class attempting to solve problems that appear unsolvable (because you failed to study) re-surface from the back of … Continue reading 6 Steps to Building a Brilliant Paid Search Account Structure
What is persona segmentation, and why should you care? Columnist Jordan Elkind explains how it can be used to personalize email marketing. Jordan Elkind on March 11, 2015 “Batch and blast email marketing is dead.” So say an increasing number of marketers (ourselves included). But if this is the case, teams need to have developed … Continue reading 3 Steps To “Persona”-lized Marketing
Warren KnightMarch 9, 2015 Being on page one of Google is crucial for growing your business. Did you know that the top three organic positions for a search, receive 58.4% of all clicks? This is according to a recent study conducted by Optify. Websites ranked number one, receive an average CTR (click-through rate) of 36.4%; … Continue reading Success In 5 Steps: Be On Page 1 Of Google For 3 Keywords
Margot da CunhaMarch 5, 2015 Those who know me well are aware that I am 100% insta-addicted. I’m not ashamed to admit that my boyfriend and I frequently have competitions over who can get more “likes” on their posts (because I typically win). I use the feed to post personal pictures of family, friends, and … Continue reading Instagram Steps Up Its Game with New ‘Carousel Ads’: What This Means For Your Instagram Advertising Strategy
