Navneet KaushalMay 17, 2015 Do you know 80% people use mobile for searching and 50% of local searches are carried out on smartphones? We all are familiar with the roll out of “Mobilegeddon” and also of the fact that non-friendly mobile websites will be clobbered. Hence, to survive in the cut-throat competition it has become … Continue reading 10 Steps To Google Mobile Friendly Site (Infographic)
Elizabeth DyrsmidMay 14, 2015 Is your social media presence like many businesses these days? Do you have a set it and forget it policy, posting content every once in awhile without thinking about a strategy? It’s time to put that practice to an end! A smart social strategy is essential in today’s crowded social media … Continue reading How To Develop An Effective Social Strategy In 5 Easy Steps
by Kristy Bolsinger May 14th, 2015 Your corners are dusty. Your drapes are dingy. And please for all that is fluffy in the world, do NOT look under the couch without carrying some type of dust-bunny deterrent with you. Your house has been closed up all winter and now that the sun starts streaming … Continue reading 4 Steps To Social Media Spring Cleaning
Tim AsimosMay 13, 2015 Unlike batch-and-blast email marketing, drip programs offer an effective way to stay engaged with a targeted audience over an extended period of time. By delivering the right message, at the right time, to the right person, you’ll greatly increase the impact of your efforts. Email marketing drip programs (also known as … Continue reading 5 Easy Steps to Create an Email Marketing Drip Program
Brooke BallardMay 13, 2015 You may know who your customers are. But do you know who your potential customers are? Have you worked on audience development? We hear things like: “Find out want your customer wants and then sell them that!“ But is it really that easy for businesses to snag sales? If you were … Continue reading 3.5 Steps To Better Audience Development
Jessica BowersMay 11, 2015 Do you know what you’re blogging and posting about next Saturday? If your blog content strategy to date has been more of a last-minute thing, that’s okay. It’s never too late to switch to a more strategic stance. Annual research by the Content Marketing Institute has found that marketers with a … Continue reading 3 Steps to Creating a Blog Content Calendar
Rosalind HenshellMay 11, 2015 5 Steps To Create A Winning Video Marketing Strategy Video is a fantastic way to grab people’s attention, but it can also be expensive and time consuming to produce, something that leaves many small businesses feeling that it’s not worth their resources. Fortunately, there are lots of affordable ways to create … Continue reading 5 Steps To Create A Winning Video Marketing Strategy
Kenneth GillettMay 8, 2015 Just last year, Forbes published an article called “The Explosive Growth of Influencer Marketing and What it Means to You.” The authors pointed out how social media has become similar to a giant megaphone that amplifies the voice of the consumer and even shifts the balance of power in consumer decisions … Continue reading 5 Steps to Courting an Influential Online Audience
Adele HalsallMay 6, 2015 As an entrepreneur, getting your business off the ground is usually hard enough. Which is why, when you’ve just started to turn a profit and are getting comfortable with your business demands, thinking about expansion is often the last thing on your mind. It’s a good thing to enjoy your well-found … Continue reading 5 Baby Steps for Growing Your Business Organically
Tommy LandryMay 5, 2015 Creating and deploying a brand new pay per click (PPC) campaign from scratch is probably the easiest way to get started working with a new SEM provider. Simply build it, test it, and optimize it. On the other hand, the situation is completely different for those of us who have a … Continue reading 10 Steps for Conducting a Successful PPC Audit
