Andrew MaceyApril 28, 2015 Understanding the buyer’s journey is a key component for all companies, especially ones that sell VOIP services. In a competitive and technical industry, prospects are inundated with sales calls and marketing collateral on a daily basis, so as a marketer, knowing how your audience purchases is very important. The buyer’s journey … Continue reading 4 Steps for VOIP Services Companies to Understand their Buyer’s Journey
Candis RousselApril 26, 2015 When professional services buyers look to hire a management consulting firm, they want to make sure they find the firm best suited to improve their performance and solve complex problems that are hindering growth. How do you prove you’re the management consulting firm to do this? With a strong value proposition. … Continue reading 9 Steps to Building a Unique Value Proposition in Management Consulting
John W HayesApril 25, 2015 Taking your first steps into the world of multi-channel retail need not be a daunting task. In fact it could be as simple as listing a few items on an online marketplace like eBay or Amazon. Online marketplaces allow retailers to explore a number of options: Distressed Inventory: Stock left … Continue reading Taking Your First Steps into the World of Multi-Channel Online Retail
Sarah ParkerApril 25, 2015 Everything in life is a learning experience, but sometimes it seems that social media campaigns can teach us particularly frustrating lessons. You can meticulously research best practices for campaigns in your industry across social platforms, and still get results below expectation. That doesn’t mean that campaign was a complete failure; it’s … Continue reading 4 Steps to Use Metrics From a Past Campaign to Improve a Future Campaign
Christy GoodmanApril 24, 2015 I love the art of selling. Ethical, genuine, authentic selling. What’s better than having a solution for someone else’s problem? My idol is Jill Konrath, in my opinion the greatest sales guru out there. Her SNAP Selling process has been so successful because it’s effective. It works. Not to mention, she … Continue reading Take Selling to the Next Level: 5 Steps for Successful Social Prospecting
Jamie SutherlandApril 23, 2015 If you own a service-based business like a barber shop, yoga studio or even a pet salon, it’s likely that you also sell a selection of products to your customers. Keeping track of this inventory and knowing when to reorder your customers’ favorites can be a bit of a headache. Thankfully, … Continue reading 5 Steps to Simple Inventory Management for Your Small Business
Shelley PringleApril 16, 2015 Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Finding an idea, collecting your thoughts and then communicating them in an interesting way that someone will actually read feels like childbirth for most of us. Yet business blogging is an important part … Continue reading A Simple Formula for Writing Blog Posts in 8 Painless Steps
Amanda PensackApril 15, 2015 Taking the right steps towards social media success It’s no secret that brands and individuals are on social media to increase sales, website traffic, brand interest, or gain Internet fame. Maybe even all of those reasons. At the end of the day, we all want to be successful through our social … Continue reading The Secret Sauce to Taking the Right Steps Towards Social Media Success
Miranda PaquetApril 15, 2015 When The Local Good first got started with email marketing, they were in a position a lot of businesses and organizations can relate to. Without an existing list of email addresses, they had to build their list from scratch — one name at a time. As a nonprofit that specializes in … Continue reading 5 Steps to Grow an Email Audience that Looks Forward to Hearing from You
Columnist Rebecca Lieb details the critical steps organizations should take to map out a clear content strategy to govern their content marketing. Rebecca Lieb on April 14, 2015 Organizations are finally getting the memo: They need a clear, cogent, documented and well-communicated content strategy to govern their content marketing efforts. My research (at Altimeter Group), … Continue reading Steps Toward Developing A Content Strategy
