Burnout is real this time of year. Here’s how to develop a plan so you can still relax and enjoy the holiday season. BY Stephanie Vozza It may be the most wonderful time of the year, but it’s also one of the most stressful. According to a survey by the American Heart Association, 63% of … Continue reading 4 steps for avoiding burnout this holiday season
With martech budgets facing cuts, CMOs must rethink metrics, align stakeholders and prove value to secure investments. Frans Riemersma on November 25, 2024 Marketing technology budgets have declined by 18% over the past six years, with Gartner reporting a radical reprioritization of resources this year. Martech budgets experienced the steepest cuts, reflecting a shift … Continue reading 3 steps to increase your martech budget
It’s easy for customers to get frustrated at handoffs between different AI tools and to human service agents. Theresa Kushner on November 22, 2024 The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. For some people, this will be a welcome change. Judges will … Continue reading 6 steps to help improve your customer experience with AI
November 11, 2024 3 simple stps for freeing up Gmail storage space in minutes Reclaim storage and keep your inbox running smoothly with these easy Gmail clutter-reducing tips. BY Doug Aamoth One of the Gmail accounts in the Aamoth household just started showing the dreaded “Account storage is full” banner, which means it’s time for a … Continue reading 3 simple steps for freeing up Gmail storage space in minutes
Content that drives conversion: frictionless offers, bite-sized asks and valuable tradeoffs. Moni Oloyede on October 18, 2024 All too often, content is created solely to get clicks, views and likes. It’s all about the call to action (CTA), the asset download, the form fill or the registration sign-up. Most of the time, this is … Continue reading 3 critical steps for creating content that converts
August 21, 2024 5 steps to turn invisible work and small wins into your next promotion It’s essential to not only record your small wins but to identify ways for those achievements to accelerate your career. BY Octavia Goredema Let’s imagine a common workplace situation. You work remotely on a team that recently onboarded many new … Continue reading 5 steps to turn invisible work and small wins into your next promotion
May 31, 2024 Simple steps to make doing good part of who you are Seven ideas to incorporate company and employee values into charitable and social initiatives. BY Kamini Tiwari Companies that foster a culture of employee passion and purpose can unlock a powerful competitive advantage. By empowering employees to pursue their passions inside and outside … Continue reading Simple steps to make doing good part of who you are
May 19, 2024 Put your phone down: 3 steps to intentional, productive work habits It’s no secret we all dawdle too much on our smartphones. The founder of phone addiction app BePresent has some thoughts on reducing the time suck and getting back to deep work. BY Jack Winston The threats of social media are … Continue reading Put your phone down: 3 steps to intentional, productive work habits
May 24, 2024 A union steps into the spotlight SAG-AFTRA had a secret weapon in its fight for better pay and improved protections BY FastCo Works Last July, SAG-AFTRA, the union that represents thousands of film and television actors, commenced a headline-making strike. Key issues for the union in the labor dispute were better compensation and … Continue reading A union steps into the spotlight
Boost marketing-driven revenue with granular audience segmentation. Use this 7-step framework for targeting the right prospects. Natalie Jackson on April 22, 2024 If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. Today’s B2B buyers expect a … Continue reading 7 steps to creating an audience-based B2B marketing plan
