Tag Archives: Steps

11 steps to boost marketing metrics with employee happiness

Marketing Metrics

Leverage the happiness rating, a CMO technique that connects feelings and emotions to elevate performance and productivity. Jade Bunke on January 31, 2023 How do you build a high-performance marketing team? It starts with employee happiness — and ends with a meteoric rise in your metrics. Are you ready to drive your team’s performance to … Continue reading 11 steps to boost marketing metrics with employee happiness →

10 steps to target and connect with potential customers effectively

Customer Engagement

Are you rolling out a new marketing plan or looking to give your current one a face-lift? Here are 10 proven tactics to get new customers (that cost almost nothing). Tim Parkin on January 24, 2023 Every business needs new customers. Fortunately, some proven tactics work to consistently attract and convert customers like clockwork.  You … Continue reading 10 steps to target and connect with potential customers effectively →

Managers have productivity paranoia. Here are 5 steps to better align your team

Productivity Techniques

  By Vetri Vellore January 19, 2023 A new year means new personal and professional goals. 2023 is here, and it’s a natural time to reflect on what defines you as a leader—what’s working and what’s not. The best gift you can give your business and team as we move into 2023 is clarity on … Continue reading Managers have productivity paranoia. Here are 5 steps to better align your team →

3 steps to building an effective martech stack

Marketing Technology

Identify core customer and business needs first. Then build your stack accordingly. Chris Wood on December 13, 2022 Marketers don’t have to be overwhelmed by technology if they stick to basic principles when assembling their marketing technology stack. These three steps will come in handy when navigating the complicated landscape of over 10,000 martech companies. … Continue reading 3 steps to building an effective martech stack →

Arrival CEO steps back amidst the electric van startup’s financial woes

Corporate Appointments

Arrival pauses work on its electric bus and car projects The company reportedly needs to manage its dwindling cash pile.     Daniel   Cooper|@danielwcooper Anglo-American EV startup Arrival is putting its groundbreaking bus and car projects on ice as it struggles to manage its cash reserves. The Financial Times reports that the company, which … Continue reading Arrival CEO steps back amidst the electric van startup’s financial woes →

2 essential steps for a successful ABM go-to-market strategy

ABM Strategy

Follow these guidelines to launch, or relaunch, an ABM go-to-market approach within your organization. Chris Wood on December 1, 2022 Account-based marketing (ABM) go-to-market strategies help B2B marketers engage buyers in an intelligent way, communicating with key decision makers on their preferred channels. In order to get a new ABM go-to-market plan in place, or … Continue reading 2 essential steps for a successful ABM go-to-market strategy →

Follow these 4 steps to create psychological safety in your teams

Team Leadership

  By Amy Edmondson and Kim Scott November 22, 2022 Psychological safety is necessary in any workplace. Without an environment where candor is welcome, it’s difficult for a team to perform at their best. Psychological safety isn’t about being comfortable all the time. It’s about embracing the discomfort. When leaders are confident enough to solicit … Continue reading Follow these 4 steps to create psychological safety in your teams →

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