Tag Archives: Steps

Google, Meta, Microsoft Try – But Next Steps In Protecting Online Privacy Won’t Work

Google, Meta, Microsoft Try – But Next Steps In Protecting Online Privacy Won’t Work by Laurie Sullivan , Staff Writer @lauriesullivan, August 25, 2023 Microsoft is the latest to announce that search engine Bing and social media site LinkedIn will provide more information on targeted advertisements. The goal is to protect users against risks related to … Continue reading Google, Meta, Microsoft Try – But Next Steps In Protecting Online Privacy Won’t Work →

4 steps to faster DAM search: Creating a file naming convention

Search Strategies

Streamline your digital asset management process with expert tips on implementing practical file naming conventions. Michelle Tackabery on August 15, 2023 A file naming convention is a necessary standard for digital asset management (DAM) implementation because it accomplishes several things. Naming conventions: Power DAM search functionality by providing search terms within names that do not … Continue reading 4 steps to faster DAM search: Creating a file naming convention →

9 steps to make a reactivation program that really works

Marketing Automation

Learn how to revive dormant email subscribers and boost your ROI with these expert tips and examples of winning email campaigns. Kath Pay on August 7, 2023 It is a “truth universally acknowledged,” to quote Jane Austen, that it’s cheaper to retain old customers than acquire new ones. So why don’t marketers do a better … Continue reading 9 steps to make a reactivation program that really works →

5 steps to evaluating your digital experience

Digital Experience

Here’s how to approach the task of improving your brand’s digital experience and driving more revenue. Chris Wood on June 26, 2023 Improving your brand’s digital experience can be a significant driver in adding and retaining customers and increasing revenue. To do that, it’s important to evaluate how customers interact with your brand and where … Continue reading 5 steps to evaluating your digital experience →

5 steps for building a recession proof ABM program

ABM Strategy

To succeed in this competitive market, you need to optimize your ABM strategy. Here are five steps to get you started. Scott Gillum on June 7, 2023 Looking to get off the treadmill of producing what seems like never-ending content and feeding the ABM machine hoping you get a hit? Tired of anonymous and/or intent … Continue reading 5 steps for building a recession proof ABM program →

3 steps to building a three-star marketing technology function

Marketing Technology

That’s three Michelin restaurant stars, so that’s as good as it gets. Kim Davis on May 24, 2023 Marketing organizations are using less and less of their martech stack’s capabilities. Gartner research suggests around 42% of the stack’s potential is utilized, startlingly down from 58% in 2020. There’s a significant cost too associated with paying … Continue reading 3 steps to building a three-star marketing technology function →

3 steps to make AI work for you

AI Marketing Tools

Marketers must actively take part in deciding how to use AI within the organization. Here are three steps you can take today. Ryan Phelan on May 22, 2023 I’m amazed at how fast ChatGPT has progressed from “It’s the coolest thing ever” to “It’s going to take our jobs” to “We have to tweak it … Continue reading 3 steps to make AI work for you →

4 steps to take before hitting go on your new martech platform

Marketing Platforms

Focus on these four key areas when migrating your systems from one martech platform to another. Ryan Phelan on April 17, 2023 Migrating from one marketing technology platform to another is exciting and terrifying at the same time. The bigger the organization, the scarier it gets. But no matter the company size, moving from one … Continue reading 4 steps to take before hitting go on your new martech platform →

4 steps to protect your dark data from theft and misuse

Data Security

By Linda Rosencrance April 11, 2023 Over half of the data that companies collect is for single-use purposes. We give companies Social Security and credit card numbers, addresses and phone numbers, emails, and health data. That information, called “dark data” in internet circles, generally sits stored away, long forgotten by users. Dark data comes … Continue reading 4 steps to protect your dark data from theft and misuse →

Four Steps to Create an Effective Employee Engagement Survey

Employee Engagement

Four Steps to Create an Effective Employee Engagement Survey Vinod Janapala / 20 Feb 2023 A business brand wants to stay highly productive; it needs to monitor and evaluate employees’ engagement at regular intervals by using employee engagement surveys. The performance of a company depends on how well-engaged its employees are. Employees with a below-average … Continue reading Four Steps to Create an Effective Employee Engagement Survey →