Deryck Jordan — October 16, 2019 What’s in a name? As a marketing tool, your startup company’s name should align with your marketing strategy. At the same time, legal considerations impact your options during the naming process. The following seven steps will help you navigate those issues and create a strong name for your US … Continue reading 7 Steps to Creating a Strong Name for Your Startup Company
Jim Haudan — October 15, 2019 Follow @jhaudan Given the number of decisions that leaders must make every day, you would expect that through repetition and practice they would continue to take their decision-making capability to higher levels of proficiency. But after working with 50+ senior executive teams of Global 2000 companies, I’ve found it … Continue reading Becoming a Master Decision Maker: 8 Steps to Follow
VerticalResponse — October 3, 2019 Follow @VR4SmallBiz Email drip campaigns are good for small business. In fact, automated email series get 80 percent higher open rates and triple the clickthroughs of single emails, and they generate 80 percent more sales at 33 percent less cost. Despite such convincing statistics, many small businesses do not engage … Continue reading 3 Easy Steps to Your First Email Drip Campaign (That Sells on Autopilot)
Barry David Moore — September 14, 2019 — September 14, 2019 The best managers have the ability to harness the groupthink of their teams to enable the very best decisions to be made. Great decision making leads to success. They are polite and respectful yet firm. They are able to lead from the front and … Continue reading 5 Key Steps to Becoming a Great People Manager
Nicole Blanckenberg — August 30, 2019 Follow @https://twitter.com/NicoleBlancken — August 30, 2019 What if we told you that you’re leaving money on the table and that your remarketing strategy to recover these sales is incomplete? That’s where an intermediate abandoned cart YouTube ad strategy comes in. AKA: YouTube remarketing ads. YouTube is the most underused … Continue reading How to Use YouTube Ads to Recover Abandoned Carts in 6 Steps
Stephanie Lee — August 29, 2019 — August 29, 2019 Customer Relationship Management (CRM) software is a powerful tool for improving customer relationships, acquiring new leads, and driving customer loyalty — but only if you know how to use it. Alarmingly, only 13% of sales reps actually use the full capabilities of their CRM, while … Continue reading Create a CRM Strategy in 8 Steps
Peep Laja — August 13, 2019 Follow @peeplaja — August 13, 2019 bella67 / Pixabay An email drip campaign is a series of messages that are sent, or “dripped,” in a predefined order at a predefined interval. So, for example, if someone joins your email list, they receive Email #1 upon signup, Email #2 three … Continue reading How to Create an Email Drip Campaign in 6 Simple Steps
5 Steps To Determine The True Reach Of Your Email Campaign by William Burghes , August 1, 2019 I’ve noticed that advertisers have increasingly realized that measuring incrementality is just as important as measuring attribution. But there are some channels where this realization has yet to fully take hold — and one of those channels … Continue reading 5 Steps To Determine The True Reach Of Your Email Campaign
Harold Kilpatrick — August 2, 2019 — August 2, 2019 Mediamodifier / Pixabay One of the most important parts of an ecommerce strategy is also the one that often gets overlooked the most: the checkout and payment section. All ecommerce practitioners know just how important the sales funnel is; but they’re often unclear on how … Continue reading 6 Steps to Improve the Ecommerce Payment Process
Gaurav Sharma — July 22, 2019 Follow @Gaurav_Sharma11 — July 22, 2019 Over 3.2 billion people use social media daily. This equals nearly 42% of the world’s population. To reach this large group of people, you need to have a well-thought-out strategy in place. When there are such a large number of users on social … Continue reading Easy Steps to Create a Social Media Strategy [Infographic]
