Harold Kilpatrick — August 2, 2019 — August 2, 2019 Mediamodifier / Pixabay One of the most important parts of an ecommerce strategy is also the one that often gets overlooked the most: the checkout and payment section. All ecommerce practitioners know just how important the sales funnel is; but they’re often unclear on how … Continue reading 6 Steps to Improve the Ecommerce Payment Process
Gaurav Sharma — July 22, 2019 Follow @Gaurav_Sharma11 — July 22, 2019 Over 3.2 billion people use social media daily. This equals nearly 42% of the world’s population. To reach this large group of people, you need to have a well-thought-out strategy in place. When there are such a large number of users on social … Continue reading Easy Steps to Create a Social Media Strategy [Infographic]
If you are truly interested in meeting consumer expectations, you’ll not only be measuring and tracking those experiences but also consistently making updates to improve them. Ethan Hanson on July 18, 2019 Once a primary differentiator, reliable customer service has now become a mandatory commodity. With rising consumer expectations and automated technologies, experience has replaced … Continue reading 4 steps to becoming an experience brand
Charu Mitra Dubey — July 16, 2019 Follow @CharuMitraDubey — July 16, 2019 Ranking on Google isn’t as easy as it was 10 years ago. There is no magic spell that you can use to skip the process and get your article on page 1. You need to be smart and think like the search … Continue reading How to Rank on Google: 11 Steps To Make Your Article Rank On SERP
John Parker Stewart — July 15, 2019 — July 15, 2019 Alexas_Fotos / Pixabay There are five steps that are universal in sustaining change. Whether it is an organizational change or a personal change, if you want it to be sustained, or permanent, you must follow every step. Step 1: Awareness If you want to … Continue reading The Five Steps of Sustained Change
Kevin Senior — July 8, 2019 Follow @Glasscubes — July 8, 2019 As a small business owner, your options and resources are often limited. You have to wear multiple hats, including one as a project manager, which means it’s your job to select a framework that works best for your team. But sometimes it seems … Continue reading How to Choose a Project Management Framework in 4 Easy Steps
Laura Troyani — July 5, 2019 Follow @PlanBeyond — July 5, 2019 Imagine improving your website conversion rate by 25%. It sounds outlandish, but I’ve seen it happen firsthand thanks to an incredibly thoughtful, intensive website redesign project. Oftentimes, when businesses consider re-doing their websites, they think of it in terms of an incremental project … Continue reading 8 Steps To Building Websites That Boost Conversion Rates
Victoria Taylor — July 1, 2019 — July 1, 2019 With over 500 million Instagram accounts worldwide active every day, the platform has a lot of untapped potentials: especially when it comes to running contests. Creating a worthwhile Instagram contest can help you to grow your business online with more engagement, followers, and yes, sales. … Continue reading 9 Steps to Run a Winning Instagram Contest
Jacob Brain — June 27, 2019 — June 27, 2019 Conversion Rate Optimization (CRO) is important for almost any company – accountants, restaurants, lawyers, etc. It’s even more important, though, for SAAS companies. This is due to the nature of relying on recurring revenue being generated by new customers. While upselling and cross-selling can be … Continue reading First Steps to Conversion Optimization for SAAS Companies
Nathan Veer — June 29, 2019 — June 29, 2019 Video landing pages are an effective part of marketing campaigns. After all, video is the most engaging media out there—and engagement is a key step on the buyer’s journey. But if you’re going to add video to your campaigns, you can’t just slap any video … Continue reading 5 Steps to Effective Video Landing Pages
