Jonathan LongMarch 15, 2015 Twitter is a great social media marketing tool to help build brand awareness, but it’s an even better tool to help you engage with potential customers. Using Twitter correctly can help you increase your leads, sales and revenue. Tweeting without a plan isn’t going to work. You have to understand how … Continue reading Increase Your Twitter Conversion Rates With These 12 Stats (Infographic)
Consumers use tablets differently than they do computers or smartphones, making it a challenge for marketers to target tablet users effectively. Today, columnist Andrew Waber discusses tablet usage by state, sharing insights from a recent Chitika Insights report. Andrew Waber on March 4, 2015 Properly addressing tablet users presents an interesting challenge to marketers. In … Continue reading Marketing Stats Toolbox: Mapping Tablet Usage Rates By State
Reeyaz HamiraniFebruary 19, 2015 Consumers today are inundated with marketing-related stimuli. From display advertising and email newsletters to push notifications and sponsored posts on social media, the average consumer sees nearly 250 marketing messages daily, and probably doesn’t notice half of them despite the exposure (Fluid Drive Media). With so much information constantly fighting for … Continue reading 5 Stats That Prove Businesses Must Personalize To Win Customers
We can often be distracted by follower counts on Twitter. Once I looked past those numbers, I saw that the real long-term challenge is to get conversions. I agree with Hubspot in their interesting infographic below that it isn’t enough to just tweet for the sake of tweeting. Results come from measuring and analyzing efforts. … Continue reading 12 Twitter Stats To Help You Get More Conversions (Infographic)
Jake JeffriesFebruary 2, 2015 It is all set to be another big year for the mobile with many new devices due out this year. Apple have just announced a record number of sales on their new iPhone 6 and 6 plus – it seems our love for the hand held device keeps getting stronger and … Continue reading Mobile Marketing Set to Conquer 2015 – 10 Stats to Prove It [Infographic]
Michelle Brown December 16, 2014 Having a strong, well-balanced digital marketing strategy is imperative to your business’s success, now more than ever. Check out the following stats that support the significance of including important digital marketing staples like mobile marketing, SEO, social media marketing, email marketing and content marketing in your 2015 marketing strategy. Forget eggs and bacon, and start your … Continue reading 50 Digital Marketing Stats To Start Your Day
Olivia Cole December 8, 2014 Recently we created an infographic demonstrating the role smartphones have played in transforming retail. We’ll include the infographic below, but we wanted to highlight three stats that matter for all marketers—not just those with a stake in retail—for you to consider when you’re thinking about mobile marketing. 30 Billion Inbound … Continue reading Three Stats Marketers Need to Know When Thinking About Smartphones [Infographic]
Eric Hammis December 4, 2014 With the new year approaching and another year winding down, it’s that time again. You guessed it. It’s analytics time! Figuring out your data and how well your year went isn’t an easy task. There’s so much to look at — conversion rates, engagement, ROI, etc. So what should you … Continue reading Top 5 Stats To Commit To Watching In The New Year
By Katrina Pfannkuch, Published November 14, 2014 One of the biggest advantages of online marketing in a tight, competitive market is a company’s ability to quickly produce and distribute relevant, timely content that grabs the attention of customers. And now that 2015 is just around the corner, many marketers are reviewing their successes and failures … Continue reading 10 Stats That Will Impact Your 2015 Content Strategy
By Matthew Peneycad, Published November 13, 2014 Consumer behaviour and consumption habits of video content across devices and platforms is constantly shifting, so keeping a finger on the pulse of those shifts allows us to better plan our own video content, and anticipate results. It’s not likely that I need to sell you on the … Continue reading Key Stats to Inform the Optimization of Mobile Video Consumption
