By Katherine Buchholz, Published October 25, 2014 Marketing has become synonymous with data and analytics. Wait, did I just say that marketing is equivalent to data? Why yes, I did. Marketing is no longer confined to simply branding a product or service, but rather is being used to draw insights that generate greater numbers of … Continue reading 10 Stats That Underscore the Growing Value of Integrated Data Analytics
A great way to build, and sustain, strong relationships with your customers is through emailing. Not only is email marketing one of the most direct forms of communication with your customers, it is also an essential part of the inbound marketing methodology. Emailing potential leads can assist in converting those leads into customers, and delighting … Continue reading 7 Insightful Email Marketing Stats for Small Businesses [Infographic]
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Nobody Puts Search Marketing In A Corner Before I started producing search conferences fifteen years ago, search marketing — like Baby in Dirty Dancing — was shoved into a corner. That … Continue reading Marketing Day: Video Viewing Stats From Nielsen, Twitter’s Buy Button & The Future Of Modern Marketing
