Cameron Ackbury — July 7, 2017 Follow @deskera — July 7, 2017 jarmoluk / Pixabay According to William Fox, Professor of Economics at the University of Tennessee, the development of sales tax arose out of the Great Depression. In the 1930s, 24 states and the District of Columbia began imposing sales tax, and since then … Continue reading 3 Questions Small Businesses Should Answer to Manage State Sales Tax
Zach Heller — June 21, 2017 Follow @zheller — June 21, 2017 Social media marketing, broadly speaking, is made up of two distinct strategies – brand pages (organic) and advertising (paid). While past advice in this area has focused mostly on the organic area, the truth is that most brands find it very difficult to … Continue reading The State of Social Media Advertising
Tracey Wallace — March 17, 2017 Follow @tracewall— March 17, 2017 90% of online small businesses expect to grow their revenue in 2017. 45% expect to grow more than 25% year over year. This data, collected from a survey of 596 BigCommerce customers, mirrors that of the National Federation of Independent Businesses’ report, which found … Continue reading How Small Businesses Plan to Grow in 2017 (+54 Stats on the State of SMB)
Lauren Frye — December 17, 2016 — December 17, 2016 The reality that B2B marketers can have a huge impact on real-time revenue results is not a new concept to today’s B2B marketing community. But the question remains — how do marketers actually generate revenue? Which metrics are B2B marketers using? What does their channel … Continue reading How B2B Marketers Generate Revenue — State of Pipeline Marketing 2016 [Infographic]
Shivam Trika — December 15, 2016 — December 15, 2016 Today, social media is a term that everyone knows. Even the most remote areas of the world have at least heard of Facebook and Twitter, and are probably using them on a regular basis. But it wasn’t always that way. Social media, in its present … Continue reading The State of Social Media: Looking Back at 2016 and Beyond
Arik Hanson — November 11, 2016 — November 11, 2016 You know one easy way you can tell if an internet, social media or tech trend has “jumped the shark?” It shows up on 60 Minutes. I’m half-kidding. Just watch this 60 Minutes segment on “social media influencers” and try not to laugh. No really–if … Continue reading I Was Going to Write a Post Ripping the Current State of Influencer Marketing, But I Wrote This Instead
What’s the ideal state of marketing? Columnist Scott Rayden looks to answer that question and offers guiding principles to put you on the right path to consumer engagement and growth. Scott Rayden on September 1, 2016 Let me start by saying right off the bat that I don’t believe the ideal state of marketing is … Continue reading How to achieve the ideal state of marketing
by Chris Mitchell July 21, 2016July 21, 2016 B2C e-commerce companies have seen significant growth in online sales, which is estimated to reach $ 3.6 trillion by 2019. B2B e-commerce, however, is becoming even more prevalent and expected to reach $ 6.7 trillion by 2020. In fact, 46% of manufacturers say e-commerce will be their … Continue reading The State of B2B E-Commerce: Stats Roundup
by Danielle Antosz May 13, 2016 Follow @dantoszMay 13, 2016 What do digital marketers really think is the most effective marketing strategy? According to SEO experts, how often should most sites be performing an SEO audit? How do most digital marketers stay on the cutting edge of our industry? These were the burning questions we … Continue reading The State of Digital Marketing in 2016 [Study]
by Alex Birkett May 4, 2016May 4, 2016 While there are encouraging signs of growth and maturity, the ConversionXL 2016 State of Conversion Optimization report shows there are still areas of opportunity to establish conversion rate optimization as a mainstream marketing practice. In this year’s survey, we asked 722 respondents 48 questions about who they … Continue reading This is the State of Conversion Optimization in 2016
