Lauren Frye — December 17, 2016 — December 17, 2016 The reality that B2B marketers can have a huge impact on real-time revenue results is not a new concept to today’s B2B marketing community. But the question remains — how do marketers actually generate revenue? Which metrics are B2B marketers using? What does their channel … Continue reading How B2B Marketers Generate Revenue — State of Pipeline Marketing 2016 [Infographic]
Shivam Trika — December 15, 2016 — December 15, 2016 Today, social media is a term that everyone knows. Even the most remote areas of the world have at least heard of Facebook and Twitter, and are probably using them on a regular basis. But it wasn’t always that way. Social media, in its present … Continue reading The State of Social Media: Looking Back at 2016 and Beyond
Arik Hanson — November 11, 2016 — November 11, 2016 You know one easy way you can tell if an internet, social media or tech trend has “jumped the shark?” It shows up on 60 Minutes. I’m half-kidding. Just watch this 60 Minutes segment on “social media influencers” and try not to laugh. No really–if … Continue reading I Was Going to Write a Post Ripping the Current State of Influencer Marketing, But I Wrote This Instead
What’s the ideal state of marketing? Columnist Scott Rayden looks to answer that question and offers guiding principles to put you on the right path to consumer engagement and growth. Scott Rayden on September 1, 2016 Let me start by saying right off the bat that I don’t believe the ideal state of marketing is … Continue reading How to achieve the ideal state of marketing
by Chris Mitchell July 21, 2016July 21, 2016 B2C e-commerce companies have seen significant growth in online sales, which is estimated to reach $ 3.6 trillion by 2019. B2B e-commerce, however, is becoming even more prevalent and expected to reach $ 6.7 trillion by 2020. In fact, 46% of manufacturers say e-commerce will be their … Continue reading The State of B2B E-Commerce: Stats Roundup
by Danielle Antosz May 13, 2016 Follow @dantoszMay 13, 2016 What do digital marketers really think is the most effective marketing strategy? According to SEO experts, how often should most sites be performing an SEO audit? How do most digital marketers stay on the cutting edge of our industry? These were the burning questions we … Continue reading The State of Digital Marketing in 2016 [Study]
by Alex Birkett May 4, 2016May 4, 2016 While there are encouraging signs of growth and maturity, the ConversionXL 2016 State of Conversion Optimization report shows there are still areas of opportunity to establish conversion rate optimization as a mainstream marketing practice. In this year’s survey, we asked 722 respondents 48 questions about who they … Continue reading This is the State of Conversion Optimization in 2016
In the third installment of his series on cross-channel digital marketing, columnist Josh Dreller explains how search and display can work together to inform one another and drive results. Josh Dreller on March 25, 2016 In the first part of this series on cross-channel paid search, I posited that cross-channel marketing will one day be the standard for … Continue reading The state of cross-channel paid search, part 3: SEM & display
by Erika Dickstein February 5, 2016 Follow @springinsightFebruary 5, 2016 Doesn’t it seem like email is always being declared dead? Just like paper books, people keep wanting to bury them; yet, like paper books, email lives on and thrives. Why? Because as long as we still depend on email for work, it is a great … Continue reading The State of Email, Or How to Catch the Lizard Brain
by Bob Hutchins January 14, 2016 Follow @BobhutchinsJanuary 14, 2016 It’s a new year, and new trends are emerging on the social media landscape. We’ve got the most important changes and developments from Morrison Foerster in this brand new infographic. Find out what social channels are working best and what brands you should be watching … Continue reading The State of Social: Kicking Off 2016
