Justin Wong February 22, 2021 Creating eye-catching social media posts when you’re not an Adobe Photoshop or InDesign pro can be challenging. But gone is the era of stern and boring images for your social media pages. If you lack the time or the desire to learn the Adobe suite to create stunning images and … Continue reading How to Use Canva to Stand Out on Social Media
Kiran Patil November 25, 2020 With a stronger inclination towards online shopping, the holiday season this year will be more critical and competitive for Amazon sellers than ever before. To stay ahead of the competition and to ensure that their products stand out in the market, sellers must employ a comprehensive Amazon advertising strategy to … Continue reading Stand Out This Holiday Season With a Comprehensive Amazon Ads Strategy
Daniel Burrus October 12, 2020 Every industry has products or services that are commodities. From food and beverage items to household products and daily services, commodities are everywhere and make bottom-line profits harder and harder to attain due to the fact that consumers tend to view commoditized products or services with an attitude of ambivalence. … Continue reading De-Commoditizing is Key – Make Your Products Stand Out
Daniel Hopper October 9, 2020 If we’re the same as everybody else, nobody will remember us. If we’re a brand, we want to be memorable, right? We want people to think of us when they are thinking about purchasing a product or service that we offer. If we have a point of difference to our … Continue reading Using Differentiation to Stand Out From the Competition
Sarah Mead October 8, 2020 We are all human and looking for opportunities to connect, learn, and grow together. In the current state of the world, many companies are unable to lean on traditional in-person events as they normally would to generate leads. The result: Customers are yearning to forge connections, and companies are looking … Continue reading Live Webinar Strategies to Stand Out in a Webinar-Saturated World
Sara Card August 7, 2020 Have you ever had experiences and interactions across a brand’s channels that just don’t connect? Maybe you bought something on a favorite retailer’s website… yet you’re still followed by ads for it across the Internet. Or maybe, after filling out an account application online, you find the call center agent … Continue reading Where Do You Stand with Cross-Channel Maturity?
Daniel Hopper August 5, 2020 Positioning is one of the fundamental elements of marketing, both for consumer products and B2B (Business to Business). Positioning is a brand’s unique way of providing value to its customers. Where does a brand sit in the hearts and minds of customers? These associations that consumers hold with a brand … Continue reading Positioning: 5 Strategies to Stand Out From Your Competitors
Stefan Wolpers July 15, 2020 TL; DR: Speaking Truth to Power Do you need an emergency fund as a change agent—whether you are acting as Scrum Master, Product Owner, or agile coach—because conflict is inevitable, but change is not? Speaking truth to power probably comes at a price. In my experience, speaking truth to power, … Continue reading Speaking Truth to Power 2.0 — Taking a Stand as an Agile Practitioner
Colby Jones June 22, 2020 In an age where audiences face information fatigue and consumers are more skeptical than ever of companies and individuals who self-promote, the traditional advertising strategies just don’t get the job done anymore. Instead, consumers are moved by thought leadership, where business leaders provide genuine value to consumers without even the … Continue reading Be Seen, Be Heard: How to Stand Out From the Crowd in Today’s Noisy Marketplace
Kim Lawton — May 13, 2020 There’s nothing I find more inspiring than seeing a woman entrepreneur pitch her business with poise, grace, and confidence. Luckily for me, I got to watch five women do just that recently during Enthuse Foundation’s pitch competition. Hosting a pitch competition for women founders was a gratifying experience for … Continue reading Pitch Perfect: 4 Ways to Help Your New Business Stand Out With Investors
