Daniel Hopper October 9, 2020 If we’re the same as everybody else, nobody will remember us. If we’re a brand, we want to be memorable, right? We want people to think of us when they are thinking about purchasing a product or service that we offer. If we have a point of difference to our … Continue reading Using Differentiation to Stand Out From the Competition
Sarah Mead October 8, 2020 We are all human and looking for opportunities to connect, learn, and grow together. In the current state of the world, many companies are unable to lean on traditional in-person events as they normally would to generate leads. The result: Customers are yearning to forge connections, and companies are looking … Continue reading Live Webinar Strategies to Stand Out in a Webinar-Saturated World
Sara Card August 7, 2020 Have you ever had experiences and interactions across a brand’s channels that just don’t connect? Maybe you bought something on a favorite retailer’s website… yet you’re still followed by ads for it across the Internet. Or maybe, after filling out an account application online, you find the call center agent … Continue reading Where Do You Stand with Cross-Channel Maturity?
Daniel Hopper August 5, 2020 Positioning is one of the fundamental elements of marketing, both for consumer products and B2B (Business to Business). Positioning is a brand’s unique way of providing value to its customers. Where does a brand sit in the hearts and minds of customers? These associations that consumers hold with a brand … Continue reading Positioning: 5 Strategies to Stand Out From Your Competitors
Stefan Wolpers July 15, 2020 TL; DR: Speaking Truth to Power Do you need an emergency fund as a change agent—whether you are acting as Scrum Master, Product Owner, or agile coach—because conflict is inevitable, but change is not? Speaking truth to power probably comes at a price. In my experience, speaking truth to power, … Continue reading Speaking Truth to Power 2.0 — Taking a Stand as an Agile Practitioner
Colby Jones June 22, 2020 In an age where audiences face information fatigue and consumers are more skeptical than ever of companies and individuals who self-promote, the traditional advertising strategies just don’t get the job done anymore. Instead, consumers are moved by thought leadership, where business leaders provide genuine value to consumers without even the … Continue reading Be Seen, Be Heard: How to Stand Out From the Crowd in Today’s Noisy Marketplace
Kim Lawton — May 13, 2020 There’s nothing I find more inspiring than seeing a woman entrepreneur pitch her business with poise, grace, and confidence. Luckily for me, I got to watch five women do just that recently during Enthuse Foundation’s pitch competition. Hosting a pitch competition for women founders was a gratifying experience for … Continue reading Pitch Perfect: 4 Ways to Help Your New Business Stand Out With Investors
MarTech Today’s 2020 Career Survey shows 91% of MOPs professionals — the Operations Orchestrators — own training and support tasks as well as workflow and processes. Amy Gesenhues on April 23, 2020 If you asked more than 200 marketing technologists to list their primary responsibilities, you’d think “operating marketing technology products” would be a more … Continue reading Training, support duties stand out in marketing technologists’ list of responsibilities
Daniel Burrus — February 10, 2020 When the competition launches a new product, how you react says a lot about you as a professional and your company as an organization. But it is likely that you act quickly and decisively to address the changing factors and conditions after they’ve occurred. This is called agility, and … Continue reading Why Agility Cannot Stand Alone
Young Entrepreneur Council — January 30, 2020 With so much competition for users’ attention on social media, creating truly engaging posts that stand out requires creativity and business savvy in equal parts. To learn more about what works, we asked members of Young Entrepreneur Council to discuss their preferred approaches to creating sponsored posts that … Continue reading 10 Effective Ways to Make Your Sponsored Posts Stand Out on Social Media
