Tim AshAugust 23, 2015 Let’s say your company needs to improve the product navigation experience. Your boss mentions that you’re going to develop new key ways to allow users to navigate – and you’re driving the project. To a lot of marketers, that process looks like this: Technically speaking, that has all the components of … Continue reading Website Testing Checklist: Usability Tests, User Acceptance Tests, and Split Tests Explained
Katie JollJuly 25, 2015 You know that saying; “what gets measured gets managed”? Split testing is a way of measuring what is working better, worse or indifferently when compared to the alternative so that you can choose to run emails, banners, landing pages and other website properties that are running for optimum results. Before you … Continue reading 3 Beginner Steps For Split Testing Your Funnel
Jomer GregorioMay 12, 2015 A click, a form completion, a subscription to a newsletter, a sale – these and more are the goals business owners and marketers want to achieve in their digital marketing campaigns. Of course, most if not all digital marketers would most certainly want to improve and get better results – and … Continue reading The Power of A/B Split Testing in Digital Marketing (Infographic)
Zac JohnsonApril 25, 2015 Landing pages are the most effective way to promote online ad campaigns and turn high quality traffic into leads. The way landing pages work is simple… before sending traffic to a registration page, you would send them to a landing page to warm them up to the offer while also showing them … Continue reading The Importance of A/B Split Testing on Landing Pages [Infographic]
Zac JohnsonMarch 23, 2015 Split testing your ad copy, marketing campaigns and of course your landing pages can have a huge impact on the longterm success of your campaigns and online business. With millions of articles out there on pretty much anything, you can waste a lot of time and even get false information if … Continue reading 4 Expert Resources to Improve Landing Page Split Testing
