Tag Archives: Split

The Power of A/B Split Testing in Digital Marketing (Infographic)

Jomer GregorioMay 12, 2015 A click, a form completion, a subscription to a newsletter, a sale – these and more are the goals business owners and marketers want to achieve in their digital marketing campaigns. Of course, most if not all digital marketers would most certainly want to improve and get better results – and … Continue reading The Power of A/B Split Testing in Digital Marketing (Infographic)

The Importance of A/B Split Testing on Landing Pages [Infographic]

Zac JohnsonApril 25, 2015 Landing pages are the most effective way to promote online ad campaigns and turn high quality traffic into leads. The way landing pages work is simple… before sending traffic to a registration page, you would send them to a landing page to warm them up to the offer while also showing them … Continue reading The Importance of A/B Split Testing on Landing Pages [Infographic]