August 4, 2016 What’s the difference between split testing and multivariate testing? This is a question we often hear from our clients and it can be quite complicated to understand. Hopefully, this article will help to explain what the difference is between a split test and multivariate test and assist you with getting a better … Continue reading The Difference Between Split Testing & Multivariate Testing
Tag Archives: Split
7 Reasons Why Your A/B Split Tests Aren’t Working
by Kevin Ho March 17, 2016March 17, 2016 Did you know that only 1 out of every 8 A/B tests manage to produce significant results? And that’s at a professional level! Imagine how the statistics must look for people just getting started. There are a number of reasons why your A/B tests aren’t giving you … Continue reading 7 Reasons Why Your A/B Split Tests Aren’t Working
Email Marketers Are Not Split Testing to Their Advantage (Study)
by Jonathan Yefet January 29, 2016 Follow @DirectIQJanuary 29, 2016 Are you an email marketer? Chances are that you are if you’re reading this post. But… are you an email marketer that split tests? Chances are that you are not… this according to a new study by the folks at Phrasee. They conducted an awesome … Continue reading Email Marketers Are Not Split Testing to Their Advantage (Study)
The Ultimate Split Testing Guide for Ecommerce Sites
by John Komarek January 20, 2016January 20, 2016 Split testing, or A/B testing, is no secret in the world of ecommerce. 75% of the top 500 internet retailers do it. Even startups and growth hackers do split testing. However, despite it being an open secret, not a lot of businesses do it or believe in … Continue reading The Ultimate Split Testing Guide for Ecommerce Sites
The Benefits of Using Split Tests for Your Email Campaigns
by James Lucas January 15, 2016January 15, 2016 Split testing in email marketing has been around as long as the channel itself. But what are the benefits of using split tests for your campaigns? Reuse the Results The best split tests are the ones where the results can be re-used over future emails to continue … Continue reading The Benefits of Using Split Tests for Your Email Campaigns
A/B Split Testing Can Perfect Your Website, and Here’s How
by Jake Stevens January 5, 2016 Follow @seostevensJanuary 5, 2016 What is A/B Split Testing? A/B split testing is the process of creating one (or more) variants of a webpage with one element tweaked to identify which works better at driving sales or engagement. A/B tests are completed in a controlled manner, with the aim … Continue reading A/B Split Testing Can Perfect Your Website, and Here’s How
5 Tips for Successful AdWords Split Testing
Thomas CoppenNovember 3, 2015 There’s a real art to writing web copy that converts, especially when working within the tight parameters of Google AdWords. Finding the right phrasing when limited to just 25 characters for the headline and 70 for the body text is a skill that even finest wordsmiths can find a challenge. However, … Continue reading 5 Tips for Successful AdWords Split Testing
10 Split Tests for Beginning Bloggers
Sean OgleOctober 27, 2015 A/B testing. You’ve probably heard and seen this term on most of the big marketing blogs. But, chances are you aren’t quite sure what it is. Until now. A/B testing is one of those tactics a blogger can do that can help dramatically increase the conversion rates on their website. That’s … Continue reading 10 Split Tests for Beginning Bloggers
Website Testing Checklist: Usability Tests, User Acceptance Tests, and Split Tests Explained
Tim AshAugust 23, 2015 Let’s say your company needs to improve the product navigation experience. Your boss mentions that you’re going to develop new key ways to allow users to navigate – and you’re driving the project. To a lot of marketers, that process looks like this: Technically speaking, that has all the components of … Continue reading Website Testing Checklist: Usability Tests, User Acceptance Tests, and Split Tests Explained
3 Beginner Steps For Split Testing Your Funnel
Katie JollJuly 25, 2015 You know that saying; “what gets measured gets managed”? Split testing is a way of measuring what is working better, worse or indifferently when compared to the alternative so that you can choose to run emails, banners, landing pages and other website properties that are running for optimum results. Before you … Continue reading 3 Beginner Steps For Split Testing Your Funnel