Tag Archives: Split

Email Marketers Are Not Split Testing to Their Advantage (Study)

by Jonathan Yefet January 29, 2016 Follow @DirectIQJanuary 29, 2016 Are you an email marketer? Chances are that you are if you’re reading this post. But… are you an email marketer that split tests? Chances are that you are not… this according to a new study by the folks at Phrasee. They conducted an awesome … Continue reading Email Marketers Are Not Split Testing to Their Advantage (Study)

A/B Split Testing Can Perfect Your Website, and Here’s How

by Jake Stevens January 5, 2016 Follow @seostevensJanuary 5, 2016 What is A/B Split Testing? A/B split testing is the process of creating one (or more) variants of a webpage with one element tweaked to identify which works better at driving sales or engagement.  A/B tests are completed in a controlled manner, with the aim … Continue reading A/B Split Testing Can Perfect Your Website, and Here’s How

Website Testing Checklist: Usability Tests, User Acceptance Tests, and Split Tests Explained

Tim AshAugust 23, 2015 Let’s say your company needs to improve the product navigation experience. Your boss mentions that you’re going to develop new key ways to allow users to navigate – and you’re driving the project. To a lot of marketers, that process looks like this: Technically speaking, that has all the components of … Continue reading Website Testing Checklist: Usability Tests, User Acceptance Tests, and Split Tests Explained