Tag Archives: Spend

Strong Cyber Week sales show consumers are willing to spend

U.S. consumers spent $12.4 billion on Cyber Monday, up 9.6% YoY, demonstrating that consumers are willing to wait for substantial discounts. Chris Wood on November 28, 2023 Questions about consumer reluctance and lackluster discounts were answered by strong Cyber Week numbers this year. Over the five days from Thanksgiving to Cyber Monday online shoppers spent … Continue reading Strong Cyber Week sales show consumers are willing to spend →

We now spend over 4 hours a day in apps, with Threads and ChatGPT leading download growth

Social Media Engagement

By Michael Grothaus October 18, 2023 If you’re the average smartphone user in America, you likely spend over four hours a day in the apps on your iPhone or Android device. That’s according to the latest Market Pulse Ranking report from mobile market trends firm Data.ai. Specifically, the report says Americans spend 4.33 hours … Continue reading We now spend over 4 hours a day in apps, with Threads and ChatGPT leading download growth →

73% of marketers planning to up RMN spend

Marketing Planning

43% of those surveyed reported positive results from campaigns already run on retail media networks. Chris Wood on October 11, 2023 In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital … Continue reading 73% of marketers planning to up RMN spend →

Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2

Video Advertisement

Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2 by Karlene Lukovitz @KLmarketdaily, August 23, 2023 The sports, family/parenting and pets categories showed the greatest growth in programmatic video advertising ad spend amid a mixed second quarter this year, according to data from the PubMatic advertising platform. “Similar to the retail industry, some … Continue reading Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2 →

Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact

Advertisement Industry

Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact by Laurie Sullivan @lauriesullivan, August 24, 2023 Global advertising spend is on track to grow 4.4% to $963.5 billion in 2023, rising 8.2% to more than $1 trillion in 2024 — but just five companies will carry the weight. 2024 will become the … Continue reading Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact →

CTV ad spend hits record-breaking $1 billion in June

CTV Advertisement

Ad intelligence provider Vivvix (formerly Kantar) forecasts continued growth in CTV and other digital platforms like YouTube. Nicola Agius on August 22, 2023 Connected TV (CTV) advertising broke records after ad spend reached $ 1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. Growth categories included household supplies … Continue reading CTV ad spend hits record-breaking $1 billion in June →

U.S. CTV Ad Spend Exceeds $1B-Per-Month Milestone

CTV Advertisement

U.S. CTV Ad Spend Exceeds $1B-Per-Month Milestone by Karlene Lukovitz @KLmarketdaily, August 17, 2023 U.S. ad spend in connected TV reached a new high of $1 billion per month in June among platforms tracked by Vivvix. The data includes ad dollars spent by thousands of advertisers across two leading free, ad-supported streamers (FASTs), Pluto TV … Continue reading U.S. CTV Ad Spend Exceeds $1B-Per-Month Milestone →

CTV ad spend is growing, but not like retail media

CTV Advertisement

CTV growth is three times slower than retail media was at the same point in its development, a WARC Media study finds. Chris Wood on August 11, 2023 Connected TV (CTV) ad spend is expected to reach $ 25.9 billion globally this year, up 13.2% year-over-year, a new study from WARC Media found. Although it’s … Continue reading CTV ad spend is growing, but not like retail media →

P&G Mulls Upping Retail Media Spend

Retail Industry

P&G Mulls Upping Retail Media Spend by Les Luchter , July 28, 2023 Actress Rebel Wilson stars in new ads for P&G’s first insecticide, Zevo. Giant media spender Procter & Gamble is treading into retail media. “I generally believe the majority of brand choice is made in a retail environment,” P&G President/CEO Jon Moeller told … Continue reading P&G Mulls Upping Retail Media Spend →

Global digital ad spend set to grow 8.4% this year

Digital Advertisement

Digital is a “victim” of its own success: It now accounts for 68% of all ad spending and is on course to hit 75% by 2028. Constantine von Hoffman on June 12, 2023 Global digital ad spending will “only” increase at 8.4% in 2023, according to a GroupM report out today. This is its smallest … Continue reading Global digital ad spend set to grow 8.4% this year →