Tag Archives: Spend

Ad Spend Forecasts Decrease

Ad Spend Forecasts Decrease by Todd Wasserman , December 8, 2022 As we gear up for 2023, the ad industry must reset expectations. GroupM and Mediabrands have both reduced their forecasts for ad spending in 2023. GroupM expects global ad spending to rise 5.9% next year. That’s down from the 6.4% GroupM estimated in June. … Continue reading Ad Spend Forecasts Decrease →

Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign Spend

Amazon Advertisement

Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign Spend by Laurie Sullivan , Staff Writer @lauriesullivan, November 30, 2022 A glitch in Amazon’s ad tools system on Black Friday caused advertisers to potentially overspend up to hundreds of thousands of dollars during the hottest holiday weekend of the year, while others underspent, causing them … Continue reading Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign Spend →

$34.8B Online Spend Thanksgiving Through Cyber Monday, Adobe Estimates

Cyber Monday

$34.8B Online Spend Thanksgiving Through Cyber Monday, Adobe Estimates by Laurie Sullivan @lauriesullivan, November 25, 2022 Adobe Analytics expects the five days from Thanksgiving Day through Cyber Monday — known as Cyberweek — to generate $34.8 billion in online spend, up 2.8% year-over-year (YoY) in 2022, and represent 16.3% share of the holiday season from November through … Continue reading $34.8B Online Spend Thanksgiving Through Cyber Monday, Adobe Estimates →

Ad spend projected to grow 5.9% in 2023

Advertisement Campaigns

B2B digital advertising will soar 20.8% YoY, leading high-growth categories, IAB forecasts. Chris Wood on November 18, 2022 Media ad spend in 2023 will grow 5.9% overall, year-over-year, according to IAB’s ad budget outlook. IAB highlights several high-growth categories, led by B2B (up 20.8%), travel (20.6%), restaurants/beer/wine/liquor (17.1%) and financial services (11.1%). CTV is expected … Continue reading Ad spend projected to grow 5.9% in 2023 →

Search Ad Spend Contracts Among Big Agencies

Search Advertisement

Search Ad Spend Contracts Among Big Agencies by Laurie Sullivan @lauriesullivan, November 9, 2022 The digital ad industry could be on the cusp of a major transition with the decline of traditional search advertising, trapped in the headwinds of a significant increase in retail search, according to data. The behavior of searching for a product … Continue reading Search Ad Spend Contracts Among Big Agencies →

Blue Apron Cuts Marketing Spend As Customers, Orders Decline

Marketing Strategy

direct-to-consumer brands Blue Apron Cuts Marketing Spend As Customers, Orders Decline by Steve Ellwanger , November 8, 2022 D2C meal-kit delivery provider Blue Apron Holdings’ bid for growth and profitability is facing stiff headwinds in the form of a declining customer count and uncertain financial liquidity. Although price increases helped the company raise its average … Continue reading Blue Apron Cuts Marketing Spend As Customers, Orders Decline →

Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend

Consumer Behavior

Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend by Laurie Sullivan @lauriesullivan, November 4, 2022 Saks, a digital platform for luxury fashion, has unveiled its latest Saks Luxury Pulse survey of luxury shoppers. The company has an exclusive partnership with Saks Fifth Avenue stores. Emily Essner, Saks CMO, said 76% of the … Continue reading Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend →

Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them

Customer Acquisition

Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them by Laurie Sullivan @lauriesullivan, October 31, 2022 Data released from Skai, an omnichannel performance marketing company, shows marketers spent slightly more to advertise in Q3 compared with the prior quarter as they struggled to find customers. Retail media rose 45%, while … Continue reading Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them →

Should Marketers Maintain Ad Spend In A Recession?

Advertisement Industry

strategy Should Marketers Maintain Ad Spend In A Recession? by Todd Wasserman , Staff Writer, September 22, 2022 As of fall 2022, the U.S. isn’t officially in a recession, but there’s certainly a chance of one. Economists surveyed by Wolters Kluwer Blue Chip Economic Indicators say there’s a 54% chance of recession next year. Economist … Continue reading Should Marketers Maintain Ad Spend In A Recession? →

Consumers Ready To Spend — Well, Maybe

Customer Communication

Consumers Ready To Spend — Well, Maybe by Laurie Sullivan @lauriesullivan, September 15, 2022 In difficult economic times, marketers may expect to see consumers do less shopping. Some consumers are pulling back and many are changing habits, but some are not. Recent studies from Morning Consult and Coveo found that a lot depends on the … Continue reading Consumers Ready To Spend — Well, Maybe →