U.S. Paid-Search Spend Forecast To Reach $110B In 2023 by Laurie Sullivan , Staff Writer @lauriesullivan, May 18, 2023 Marketers are expected to spend $110 billion in 2023 on paid-search advertising and $29.69 on retail media search, according to a forecast from eMarketer, an Insider Intelligence company. The data shows that overall U.S. digital ad spending … Continue reading U.S. Paid-Search Spend Forecast To Reach $110B In 2023
75% of CMOs feel under pressure to cut their technology spending, according to the latest Gartner CMO Spend survey. Kim Davis on May 22, 2023 Marketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing … Continue reading Marketers under pressure to cut martech spend
The upside: CTV approaches 10% of digital budgets with 21% growth increase. Retail media networks (RMNs) are also on the rise. Chris Wood on May 18, 2023 U.S. digital ad spend is only expected to increase 7.8% in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from … Continue reading Digital ad spend growth drops to 7.8% this year
Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds by Ray Schultz , May 18, 2023 Business leaders expect to spend more on artificial intelligence (AI) and machine learning (ML) technology — and most feel it will help them make decisions, according to The 2023 State Of Social Media, a study … Continue reading Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds
Andrew Tarantola @terrortola For a product that its own creators, in a marketing pique, once declared “too dangerous” to release to the general public, OpenAI’s ChatGPT is seemingly everywhere these days. The versatile automated text generation (ATG) system, which is capable of outputting copy that is nearly indistinguishable from a human writer’s work, is … Continue reading The UK will spend £100 million to develop its own ‘sovereign’ AI
Winterberry Group predicts more than a 30% increase in data and analytics investments across the U.S. and Europe. Kim Davis on April 17, 2023 Spend across marketing analytics and data infrastructure is forecast to grow from $ 22 billion in 2022 to $ 32 billion in 2026 in the U.S., U.K. and European Union. That’s … Continue reading Spend on marketing analytics and data infrastructure to grow sharply
News Publishers’ Twitter Ad Spend Down 83%, Study Finds by Colin Kirkland , April 14, 2023 New findings from advertising intelligence platform MediaRadar reveal an alarming 83% year-over-year decrease in news publishers’ Twitter ad spend from January 1, 2022 through February 28, 2023. Since Twitter CEO Elon Musk bought the microblogging platform in October 2022, … Continue reading News Publishers’ Twitter Ad Spend Down 83%, Study Finds
Cash-Poor Content: Few Firms Are Greatly Increasing Their Spend by Ray Schultz , Columnist, April 13, 2023 The economy has dampened enthusiasm for investing in content. Only 16% apiece of high-tech and consumer goods companies have significantly increased their investment, according the State of Content Report 2023, a study from Bynder. Moreover, slight increases at … Continue reading Cash-Poor Content: Few Firms Are Greatly Increasing Their Spend
Search-Based Retail Media Accelerates Search Market To $350B, ‘Traditional’ Still Dominates by Laurie Sullivan , Staff Writer @lauriesullivan, April 13, 2023 Search initially changed technology and the way marketers market. Now technology is changing search. Driven by the rapid acceleration of retail media, as well as new generative AI applications, total search spending is projected to … Continue reading Global Search Ad Spend Forecast To Reach $350.4B, Retail Media Challenges Growth
Over two-thirds of DTC marketers use CTV/OTT, and 57% plan to up their spend in 2023. Chris Wood on April 12, 2023 Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. Over two-thirds … Continue reading DTC marketers planning to up CTV/OTT spend this year
