While Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower growth, YouTube was up 28% thanks to a big increase in impressions. Constantine von Hoffman on July 31, 2024 Most U.S. digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored … Continue reading Second quarter saw slowing ad spend on most platforms
IAB report finds more money moving to digital video advertising even as measurement problems persist. Constantine von Hoffman on July 16, 2024 Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video ad spending is expected to be more than … Continue reading Digital video ad spend sees 16% increase this year
July 11, 2024 Simplifying global spend management Automation is the transformative engine fueling Brex’s revolutionary AI-powered platform BY FastCo Works A historically difficult part of doing business for companies big and small is staying on top of how money is spent. Even as new technologies reshape other business practices, the management of expenses, payments, and reimbursements … Continue reading Simplifying global spend management
May 10, 2024 Is your tax refund ‘fun money’? Here’s how experts say you should spend it The grown-up advice is to put it towards debt and savings. BY Associated Press The average taxpayer is getting a $2,852 refund, $75 more than last year, based on the most recent IRS data. So what should you do … Continue reading Is your tax refund ‘fun money’? Here’s how experts say you should spend it
IAB’s Video Ad Spend study projects $63 billion in video ad spending with more going to digital video than linear for the first time. Chris Wood on April 25, 2024 U.S. digital video ad spend is expected to hit $ 63 billion in 2024, a 16% increase from the previous year, according to projections … Continue reading Video ad spend expected to rise 16%, surpassing linear TV this year
ABM promises precise B2B targeting, but is it right for you? Learn the pros, cons and key considerations for implementing ABM effectively. Andrea Cruz on March 27, 2024 In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method … Continue reading Maximizing your B2B spend: Is account-based marketing worth it?
Loyalty, Budgets, And Percentage Of Ad Spend For Retail: Report by Laurie Sullivan , Staff Writer @lauriesullivan, February 2, 2024 Retail marketing budgets are shifting, according to a study independent agency NP Digital will release next week that highlights trends. The 2024 Retail Reveal Report shows that the electronics sector has the highest budget when compared … Continue reading Loyalty, Budgets, And Percentage Of Ad Spend For Retail: Report
How Much Do Amazon, Google, Microsoft Spend And Earn From AI? by Laurie Sullivan , Staff Writer @lauriesullivan, January 29, 2024 With earnings seasons getting underway, analysts are pushing to give investors more information on the amount tech companies deeply intrenched in AI spend, and how much each company individually earns. Google’s parent company Alphabet, Amazon, … Continue reading How Much Do Amazon Google, Microsoft Spend And Earn From AI?
U.S. consumers spent $12.4 billion on Cyber Monday, up 9.6% YoY, demonstrating that consumers are willing to wait for substantial discounts. Chris Wood on November 28, 2023 Questions about consumer reluctance and lackluster discounts were answered by strong Cyber Week numbers this year. Over the five days from Thanksgiving to Cyber Monday online shoppers spent … Continue reading Strong Cyber Week sales show consumers are willing to spend
By Michael Grothaus October 18, 2023 If you’re the average smartphone user in America, you likely spend over four hours a day in the apps on your iPhone or Android device. That’s according to the latest Market Pulse Ranking report from mobile market trends firm Data.ai. Specifically, the report says Americans spend 4.33 hours … Continue reading We now spend over 4 hours a day in apps, with Threads and ChatGPT leading download growth
