Mordecai HoltzJuly 19, 2015 According to research, on average an e-commerce company can spend $ 92 on driving traffic to a website, while only spending $ 1 to convert that traffic into an actual sale! In many ways, the e-commerce business is prioritizing site traffic over site conversions. Investing in roads to build a city is … Continue reading 3 Great Solutions to Increase Onsite Conversions
If you want to boost your ad optimization, call-click integration is a no-brainer. Columnist CJ Arseneau has tips for incorporating calls into your digital marketing optimization solutions. CJ Arseneau on July 10, 2015 Digital marketing optimization and bid management solutions are essential to today’s marketers’ ad tech toolbox. Vendors like DoubleClick, Kenshoo, Marin Software, Acquisio … Continue reading Committing To Calls: 5 Tips For Integrating Calls With Digital Marketing Optimization Solutions
Steven HughesJune 11, 2015 The Internet has change the retail world. The ability to have a virtual storefront open to twenty-four hours a day each and every single day has allowed buyers across the globe access to products like never before. Retailers of every shape and size have jumped into the digital world hoping to … Continue reading Improve Online Selling With Secure Solutions
Pete SenaJune 3, 2015 I love that companies come to my creative agency with big ideas about how to solve their business problem. But if you think of a brand-agency partnership like a marriage, sometimes these relationships are skipping over the messiness of getting to know each other first. Starting a relationship with a request … Continue reading To Get the Most Value From Your Agency Partners, Align on Goals, Not Solutions
Christopher PennMay 1, 2015 Unemployment continues to sink, with official unemployment at 5.5% and total labor underutilization at 11%. Given this backdrop, how is the professional social network doing? Has LinkedIn’s pivot to become a content marketing site and publisher been a success? Let’s look at the numbers. Growth LinkedIn’s network continues to grow at … Continue reading State of Social 1Q15: LinkedIn Marketing Solutions Dips
Emeka ObianwuApril 18, 2015 Growth is great, but it can be painful too. It often brings uncomfortable change when you discover you’ve outgrown your resources and what you’ve had is no longer enough to keep up the pace. Most in the identity management field are feeling these growth twinges as digital business proliferates into every … Continue reading What You Need to Know When Evaluating Consumer IAM Solutions
Ryan ShieldsMarch 7, 2015 I am often asked by partners, employees, prospects and customers to provide insight on the ecommerce landscape and what trends I see shaping the industry. One of the current “hot topics” is the question of whether successful online merchants should opt for a licensed or SaaS-based solution for their ecommerce platform. … Continue reading How to Evaluate Your Ecommerce Needs: A Breakdown of Benefits for Licensed and SaaS Solutions
Isaac Leung November 28, 2014 The unending march of progress is both an opportunity, and also a challenge for the advertising production professional. Modern ad delivery solutions can go a long way in helping deal with these challenges. Looking back at the history of TV advertising, and we see an industry driven as much … Continue reading 4 Upcoming Production Challenges – Why Ad Delivery Solutions Can Help
Mamoun Chaouni November 22, 2014 Online accessibility is an essential to today’s businesses. To remain viable, open, noticed and easily reached by customers, your business has to be optimized for web and mobile to capitalize on an audience level spanning worldwide. The technology offered to merchants has evolved from simple online carts to full-blown … Continue reading 16 Online Shopping Cart Solutions For Small Businesses
What is your favorite email marketing solution right now? What is the reason you chose it over similar services? 1. StreamSend I like making everything into one simple stream — my brain hurts when I have to juggle too many platforms. StreamSend understands that and combines my need for having a social media component with my email … Continue reading 11 Great Email Marketing Solutions
