Tag Archives: Solution

DoubleVerify Offers One Solution For CTV’s ‘TV Off’ Measurement Issue

DoubleVerify Offers One Solution For CTV’s ‘TV Off’ Measurement Issue by Karlene Lukovitz @KLmarketdaily, February 17, 2023 DoubleVerify — the advertising measurement company that identified last year that one in four CTV environments and apps continue to play ads when TVs are turned off — is now offering what it describes as the first scalable … Continue reading DoubleVerify Offers One Solution For CTV’s ‘TV Off’ Measurement Issue →

We need to decarbonize the economy at scale. Here’s one clever solution

Economic Recovery

By Talib Visram September 23, 2022 The market will be key to fighting the climate crisis at the enormous scale needed, according to experts at the Fast Company Innovation Festival. “What’s the one idea that humanity has come up with in the last 1,000 years that’s still transparent, cost efficient and … Continue reading We need to decarbonize the economy at scale. Here’s one clever solution →

Retiring baby boomers are creating a labor shortage—immigration could be the solution

Immigration

By Jennifer Alsever September 17, 2022 Amid worries over rampant inflation and whether the U.S. may be slipping into a recession, some economists see one simple fix that could lift the economy: immigration. “The economy would benefit enormously from more immigration,” says Mark Zandi, Moody’s chief economist. “It would alleviate labor shortages and … Continue reading Retiring baby boomers are creating a labor shortage—immigration could be the solution →

Exciting International Employment Solution Fuels Overseas Expansion

Career Development

Exciting International Employment Solution Fuels Overseas Expansion Brad Anderson / 28 Jul 2022 Spurred by increased international employment, global expansion seems to be everywhere. Case in point: Comparably shows that Squarespace is making inroads around the world. Rahi is entering Africa. And Elsevier is heading deeper into India. It’s not hard to understand why … Continue reading Exciting International Employment Solution Fuels Overseas Expansion →

Attentive launches text-to-buy solution with Shopify’s Shop Pay

Shopify

Marketers can expand commerce through SMS campaigns and improve text experiences. Chris Wood on August 9, 2022 Conversational commerce platform Attentive has launched a new text-to-buy solution built with Shopify’s Shop Pay payments tool. Customers can now buy directly when in an SMS conversation with a brand. What it does. Attentive’s text-to-buy solution connects customers … Continue reading Attentive launches text-to-buy solution with Shopify’s Shop Pay →

Remote Employees Experiencing Burnout: Adequate Tools are the Solution

Remote Work Environment

Remote Employees Experiencing Burnout: Adequate Tools are the Solution Calendar / 22 Jul 2022 After almost two years since the onset of the global pandemic, companies and their human resource managers are faced with an even more critical issue — remote employees are overworked and experiencing major burnout. Ensuring Employee Safety and Job Security … Continue reading Remote Employees Experiencing Burnout: Adequate Tools are the Solution →

How to decide if you’re ready for a customer journey orchestration solution

Customer Acquisition

Once you understand the benefits of customer journey orchestration you can begin asking the right questions. Pamela Parker on July 22, 2022 Understanding your current business processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the customer journey orchestration (CJO) tool decision-making … Continue reading How to decide if you’re ready for a customer journey orchestration solution →

New solution promises improved data visualization to streamline campaign reporting

Data Science

New capabilities from Basis Technologies will help agencies communicate campaign performance to clients. Kim Davis on June 9, 2022 Basis Technologies (formerly Centro), the workflow automation and business intelligence provider, has launched Data Canvas, a solution aimed at helping agencies communicate with clients on campaign performance through live dashboards. Data Canvas is seen as an … Continue reading New solution promises improved data visualization to streamline campaign reporting →

Samsung Ads launches full-service offering Total Media Solution

Samsung Advertisement

Total Media Solution will manage and measure cross-platform campaigns through the Samsung DSP. Chris Wood on April 26, 2022 Samsung Ads announces its new Total Media Solution, a full-service advertising solution that provides buyers with cross-platform management and measurement of campaigns. What it is. “Bring-your-own-media” (BYOM) capabilities enable advertisers to manage ads on streaming inventory … Continue reading Samsung Ads launches full-service offering Total Media Solution →

ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution

TV Advertisement

ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution by Joe Mandese @mp_joemandese, February 25, 2022 In response to trade reports earlier this week about its plans to issue a request for proposals for a new consumer research panel, the Association of National Advertisers (ANA) stated it was incorrectly … Continue reading ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution →