Identity resolution plays an important role in proving RMN value while remaining transparent and privacy-compliant. Chris Wood on August 1, 2024 This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Additionally, it is … Continue reading Experian rolls out retail media network solution
With SAP stitching generative AI throughout its enterprise platform, it also had some announcements of interest to CX professionals. Kim Davis on June 4, 2024 Although it’s hardly surprising that SAP’s CX offering now includes an AI toolkit, the announcement could almost have been lost in the tidal wave of business AI announcements pouring … Continue reading SAP unveils new CX AI toolkit, consumer insights solution
Ride-hailing app Curb launches Curb Journey Connect, allowing advertisers to plug into mobile and in-cab screens in over 40 U.S. markets. Chris Wood on May 8, 2024 Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. The new … Continue reading Curb introduces one-stop advertising solution
Acquisitions mean a lot of change. Pricing, service level agreements, customer reps and more. Here’s what you need to know to handle it. Constantine von Hoffman on April 25, 2024 What do you do if the vendor of one of your martech solutions gets bought? An acquisition can change many things, including price, customer … Continue reading 10 things to do if your martech solution vendor gets bought
Maximize your marketing work management solution with streamlined processes, enhanced collaboration and boosted productivity. Brianna Miller on February 19, 2024 Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing … Continue reading How to make the most of your marketing work management solution
Pipeline360 will offer content syndication and digital advertising capabilities for B2B marketers. Kim Davis on January 10, 2024 Integrate, the enterprise demand management platform, today announced the launch of a new media arm, Pipeline360, which offers multichannel campaign management, analytics, lead validation and standardization, and segmentation. It incorporates the capabilities previously found in the Integrate … Continue reading Integrate launches new media solution
The survey platform is offering pre-built customizable templates and easy web embedding to support rapid creation and deployment of forms. Kim Davis on September 26, 2023 Survey platform SurveyMonkey today announced the launch of SurveyMonkey Forms. The solution will allow users to create web forms using pre-built templates, customizable fields and third-party integrations as well … Continue reading SurveyMonkey launches new forms solution
It brings together email, omnichannel marketing, SMS and loyalty technology with integrated zero-party data and personalization tools. Constantine von Hoffman on September 19, 2023 Marigold has unveiled a comprehensive relationship marketing solution, designed to achieve hyper-personalization at scale while navigating complex privacy and deliverability challenges. “Relationship Marketing is a long-term strategy focused on the customer … Continue reading Marigold unveils all-in-one relationship marketing solution
Typeface and GrowthLoop are collaborating with Google Cloud to accelerate marketing campaign development. Kim Davis on August 31, 2023 Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. Typeface is a generative AI-powered content creation solution. GrowthLoop (formerly Flywheel) is a … Continue reading New genAI marketing solution rolled out on Google Cloud
Upwave CEO Chris Kelly thinks better AVOD and SVOD measurement would bring more ad dollars for the two sides to share. Constantine von Hoffman on August 31, 2023 The ongoing strike by writers and actors against Hollywood studios isn’t a top issue in the martech community. But, could martech solve it? Chris Kelly, CEO of … Continue reading Is martech the solution to the Hollywood writers’ and actors’ strike?
