Tag Archives: Solution

How to make the most of your marketing work management solution

Marketing Platforms

Maximize your marketing work management solution with streamlined processes, enhanced collaboration and boosted productivity. Brianna Miller on February 19, 2024 Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing … Continue reading How to make the most of your marketing work management solution →

Integrate launches new media solution

Product Development

Pipeline360 will offer content syndication and digital advertising capabilities for B2B marketers. Kim Davis on January 10, 2024 Integrate, the enterprise demand management platform, today announced the launch of a new media arm, Pipeline360, which offers multichannel campaign management, analytics, lead validation and standardization, and segmentation. It incorporates the capabilities previously found in the Integrate … Continue reading Integrate launches new media solution →

Marigold unveils all-in-one relationship marketing solution

Marketing Technology

It brings together email, omnichannel marketing, SMS and loyalty technology with integrated zero-party data and personalization tools. Constantine von Hoffman on September 19, 2023 Marigold has unveiled a comprehensive relationship marketing solution, designed to achieve hyper-personalization at scale while navigating complex privacy and deliverability challenges. “Relationship Marketing is a long-term strategy focused on the customer … Continue reading Marigold unveils all-in-one relationship marketing solution →

New genAI marketing solution rolled out on Google Cloud

Google AI

Typeface and GrowthLoop are collaborating with Google Cloud to accelerate marketing campaign development. Kim Davis on August 31, 2023 Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. Typeface is a generative AI-powered content creation solution. GrowthLoop (formerly Flywheel) is a … Continue reading New genAI marketing solution rolled out on Google Cloud →

Is martech the solution to the Hollywood writers’ and actors’ strike?

Employee Strikes

Upwave CEO Chris Kelly thinks better AVOD and SVOD measurement would bring more ad dollars for the two sides to share. Constantine von Hoffman on August 31, 2023 The ongoing strike by writers and actors against Hollywood studios isn’t a top issue in the martech community. But, could martech solve it? Chris Kelly, CEO of … Continue reading Is martech the solution to the Hollywood writers’ and actors’ strike? →

Meta Expands Zefr’s Brand-Suitability Solution To Instagram Feed

Branding Strategy

Meta Expands Zefr’s Brand-Suitability Solution To Instagram Feed by Colin Kirkland , July 31, 2023 To increase brand safety on its most popular social app, Meta has integrated Zefr’s automated brand-suitability verification product into the Instagram Feed while also making it available in more global territories and testing new inventory filters for Reels. The company … Continue reading Meta Expands Zefr’s Brand-Suitability Solution To Instagram Feed →

Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data

Advertisement Platforms

Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data by Laurie Sullivan  @lauriesullivan, July 13, 2023 As marketers struggle to find data and signals to target consumers, Albert AI is releasing new AI-based technology that ties offline marketing with online sales. The move comes as Apple released new betas of … Continue reading Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data →

Q&A: Clean Rooms Aren’t A Magic Solution For Addressability

Management Tools

Q&A: Clean Rooms Aren’t A Magic Solution For Addressability by Karlene Lukovitz  @KLmarketdaily, June 29, 2023 There are a lot of opinions out there when it comes to mobile marketing challenges and solutions. This week, Mobile Insider asked Todd Rose, senior vice president of business development and GM, identity and addressability at multinational mobile advertising … Continue reading Q&A: Clean Rooms Aren’t A Magic Solution For Addressability →

Random Posts on