Tag Archives: Sold

Will D2C Brands Change How TV Ads Are Bought, Sold, Measured?

Will D2C Brands Change How TV Ads Are Bought, Sold, Measured? by Dave Morgan , Featured Contributor, September 19, 2019 This post was previously published in an earlier edition of Media Insider. The emergence of digital-first, direct-to-consumer brands as a significant, growing pool of new TV advertisers was a big theme this past spring during … Continue reading Will D2C Brands Change How TV Ads Are Bought, Sold, Measured?

6 ways the Era of Bots could dramatically change how products are marketed and sold

The CEO of a bot-building platform envisions the real impact of bot-based commerce. Barry Levine on September 25, 2017    Let’s assume that software bots continue to proliferate, grow more intelligent and capable, and even generate a bot-to-bot ecosystem, where yours talks to mine and they both talk to brands’. What then? The huge ripple … Continue reading 6 ways the Era of Bots could dramatically change how products are marketed and sold

5 Useful Decision-Making Steps to Buying Your Next Business Program Sold at an Event

Susan Friesen — August 30, 2017 Follow @eVisionMedia — August 30, 2017 How to Avoid Making Impulsive Purchases from Success-Promising Gurus I recently attended a 3-day business conference in Vancouver. There were about 500 people in attendance, all business owners and entrepreneurs who were there to network, learn and be inspired. All in all, it … Continue reading 5 Useful Decision-Making Steps to Buying Your Next Business Program Sold at an Event

Still not sold on native advertising? 3 benefits you should know about.

Contributor Steve Olenski discusses the advantages of native ads and offers examples of companies doing it right. Steve Olenski on March 10, 2017   The world of online marketing is constantly changing. Banner ads have been replaced by native ads, which offer a better CTR (click-through rate) and higher leads. Native advertising has been used … Continue reading Still not sold on native advertising? 3 benefits you should know about.