Kristen Herhold — February 5, 2019 Follow @kristenherhold — February 5, 2019 Businesses can receive feedback in a number of ways, and social media is a favorite venue for customers to share their experiences: On Facebook, a customer can either recommend or not recommend your business by leaving a review. On Twitter, a customer can … Continue reading The Importance of Engaging With Customers on Social Media
Sarah Voigtman — February 4, 2019 — February 4, 2019 KevinKing / Pixabay Around one third of the entire global population (and 60% of North America’s population) are active on social media. This is an enormous audience you simply cannot ignore as a small business in 2018. Engaging in a regular social media content strategy … Continue reading Improve Your Social (Media) Skills to Stay Relevant as a Small Business
Megan Mosley — February 4, 2019 Follow @ReferralRock — February 4, 2019 It’s easy to assume why building your brand awareness is critical. Social media can help this happen because it’s a platform with a ton of people in one place. Thus giving you the potential to be seen by more and more people. It … Continue reading How Social Media Increases Brand Awareness
Thomas Griffin — January 31, 2019 Follow @jthomasgriffin — January 31, 2019 When you have a blog you’re proud of that you believe is full of quality content, of course you’ll want to share that value with the world. Seeing content you worked hard on receiving positive engagement and shares motivates you to continue the … Continue reading 3 Ways To Use Social Media to Grow Your Blog
Sue Reynolds — January 24, 2019 Follow @suereynolds — January 24, 2019 2018 was a tough year for social media marketing. In September we learned of a massive Facebook data breach, exposing the accounts of over 50 million users. The ramifications of that breach are still not fully understood, but the news spread, ironically, around … Continue reading Social Media Marketing in 2019: Why Trust is the New Black
Jon Anderson — January 25, 2019 — January 25, 2019 You’re here. You’re an AV integrator. You want to run a paid social media campaign. Great. Here’s how to create a paid social media campaign for your AV integration firm in five steps: Identify your goals. Identify your audience. Pick the platform. Define your budget. … Continue reading 5-Step Paid Social Media Campaign for AV Integrators
Emily Sidley — January 25, 2019 Follow @EmilySidleyPR — January 25, 2019 Is advertising part of your social media strategy? While organic social media marketing plays an important role in a successful content marketing campaign, it’s becoming more and more important to pair your non-paid updates with a paid strategy. According to PwC’s Global Consumer … Continue reading Social Media Ads: Basics You Need to Know About Each Platform
Patti Podnar — January 23, 2019 Follow @PodnarWriting — January 23, 2019 Tomorrow, my husband and I will be taking our 8th-grade son to his interview for the all-boys Catholic school he wants to attend. So, naturally, the viral video about Covington Catholic caught my attention this weekend. But that’s not really relevant. I wanted … Continue reading How the Covington High Incident Makes the Case for Social Media Policies
Veronica Green-Gott — January 17, 2019 — January 17, 2019 geralt / Pixabay Event marketing typically uses all different types of channels, including email, video, google ads, and social. But while some platforms are pretty straightforward, social media offers you a wide variety of options to choose from in marketing your event. With so many … Continue reading How to Use Social Media for Event Marketing
Tiffany Fowell — January 15, 2019 — January 15, 2019 There are so many elements to building your brand’s presence on social media that it can be tempting to dive right into posting. You have to start somewhere, right? While that’s definitely true, where you start matters—a lot. Taking time to set social media goals … Continue reading Social Media Goals: What You Need to Know
