Sue Reynolds — January 24, 2019 Follow @suereynolds — January 24, 2019 2018 was a tough year for social media marketing. In September we learned of a massive Facebook data breach, exposing the accounts of over 50 million users. The ramifications of that breach are still not fully understood, but the news spread, ironically, around … Continue reading Social Media Marketing in 2019: Why Trust is the New Black
Jon Anderson — January 25, 2019 — January 25, 2019 You’re here. You’re an AV integrator. You want to run a paid social media campaign. Great. Here’s how to create a paid social media campaign for your AV integration firm in five steps: Identify your goals. Identify your audience. Pick the platform. Define your budget. … Continue reading 5-Step Paid Social Media Campaign for AV Integrators
Emily Sidley — January 25, 2019 Follow @EmilySidleyPR — January 25, 2019 Is advertising part of your social media strategy? While organic social media marketing plays an important role in a successful content marketing campaign, it’s becoming more and more important to pair your non-paid updates with a paid strategy. According to PwC’s Global Consumer … Continue reading Social Media Ads: Basics You Need to Know About Each Platform
Patti Podnar — January 23, 2019 Follow @PodnarWriting — January 23, 2019 Tomorrow, my husband and I will be taking our 8th-grade son to his interview for the all-boys Catholic school he wants to attend. So, naturally, the viral video about Covington Catholic caught my attention this weekend. But that’s not really relevant. I wanted … Continue reading How the Covington High Incident Makes the Case for Social Media Policies
Veronica Green-Gott — January 17, 2019 — January 17, 2019 geralt / Pixabay Event marketing typically uses all different types of channels, including email, video, google ads, and social. But while some platforms are pretty straightforward, social media offers you a wide variety of options to choose from in marketing your event. With so many … Continue reading How to Use Social Media for Event Marketing
Tiffany Fowell — January 15, 2019 — January 15, 2019 There are so many elements to building your brand’s presence on social media that it can be tempting to dive right into posting. You have to start somewhere, right? While that’s definitely true, where you start matters—a lot. Taking time to set social media goals … Continue reading Social Media Goals: What You Need to Know
Ryan Yaeger — January 14, 2019 Follow @YaegerBomb — January 14, 2019 Posting, tweeting, sharing, instant and easy connections with friends, family and brands – these are what makes social media such a popular platform for millions of people each and every day across networks like Facebook, YouTube and Twitter. Social media is also much … Continue reading Social Media Marketing: What to Expect in 2019
Bob Van Rossum — January 11, 2019 Follow @BobVR — January 11, 2019 Ensure your social media efforts supported by cutting-edge talent! Videos are a fantastic way to interact with and engage your audience on social media as they give businesses an opportunity to connect with their audience on a personal level. No matter what … Continue reading Social Media 101: Best Practices for Social Media Video Across Different Channels
A good first step to getting noticed in 2019 is to recognize ad money has to be combined with the equivalent investment in time, creativity and targeting savvy. Penny Wilson on January 10, 2019 at 9:24 am Looking back on my career, I’ve seen major shifts in advertising – all enabled by the digital age. … Continue reading Here’s how brands can leverage social returns in 2019
Ashley Perssico — January 8, 2019 — January 8, 2019 Ah, yes. It’s a brand new year and you’re scouring the internet for what you should be paying attention to on social media. As a small business owner, you’re likely already on a race against time when it comes to your marketing. That’s why it’s … Continue reading 5 Social Media Trends to Take Advantage of in 2019
