Ryan Yaeger — January 14, 2019 Follow @YaegerBomb — January 14, 2019 Posting, tweeting, sharing, instant and easy connections with friends, family and brands – these are what makes social media such a popular platform for millions of people each and every day across networks like Facebook, YouTube and Twitter. Social media is also much … Continue reading Social Media Marketing: What to Expect in 2019
Bob Van Rossum — January 11, 2019 Follow @BobVR — January 11, 2019 Ensure your social media efforts supported by cutting-edge talent! Videos are a fantastic way to interact with and engage your audience on social media as they give businesses an opportunity to connect with their audience on a personal level. No matter what … Continue reading Social Media 101: Best Practices for Social Media Video Across Different Channels
A good first step to getting noticed in 2019 is to recognize ad money has to be combined with the equivalent investment in time, creativity and targeting savvy. Penny Wilson on January 10, 2019 at 9:24 am Looking back on my career, I’ve seen major shifts in advertising – all enabled by the digital age. … Continue reading Here’s how brands can leverage social returns in 2019
Ashley Perssico — January 8, 2019 — January 8, 2019 Ah, yes. It’s a brand new year and you’re scouring the internet for what you should be paying attention to on social media. As a small business owner, you’re likely already on a race against time when it comes to your marketing. That’s why it’s … Continue reading 5 Social Media Trends to Take Advantage of in 2019
Susan Gilbert — January 3, 2019 Follow @SusanGilbert — January 3, 2019 Gain Better Social Media Insights With These 4 Tools Tracking your content and engagement can take a lot of time and research, but there is a way to get the data you need in order to improve your brand visibility. Using these top … Continue reading Gain Better Insights on Social Media With These 4 Tools
Advertisers need to remember constant reevaluation of their methods is crucial in today’s environment. Susan Wenograd on January 2, 2019 Something that never fails to shock me is how much things change from one year to the next in paid social. Things we evangelized a year ago were either: in their infancy (using Facebook ads … Continue reading Paid social requires sharpening your blade in 2019
Andrew Schulkind — December 27, 2018 — December 27, 2018 Managing a social media presence is not the same for marketers as for teenage digital natives. Selfies are pretty much out, for one thing, but so is the self-absorption that seems to dominate a lot of personal social media activity. Here are some ideas for … Continue reading Doing Social Media Right as a Marketer
A wrap up of this year’s social media advertising highlights. Amy Gesenhues on December 27, 2018 at 9:00 am After suspending Cambridge Analytica from its platform in March, Facebook’s data management issues remained the lead social media news story throughout 2018. The company’s constant stream of user privacy challenges left little space for other social … Continue reading Social media 2018 put the spotlight on data, video, Stories
Kelly MicKey — December 24, 2018 — December 24, 2018 TRANSCRIPTION: I want to ask you a question. What’s the strategic business purpose of your social media? Woah – have you thought about it? Have you considered what it is? There are really five solid substantive reasons why you might want to use social media. … Continue reading Social Media – Define Your Business Purpose
Mike Schaffer — December 20, 2018 Follow @https://twitter.com/echofactory — December 20, 2018 In the day-to-day, B2B and B2C companies can seem worlds apart — but on social media (even though B2C companies are having most of the fun), B2B companies have every opportunity to make up a lot of ground. If you’re a B2B marketing … Continue reading 4 Tips for Selling a B2C Social Media Strategy to Your B2B Company
