Tag Archives: Social

From Baseball To Social Media: Tinuiti’s Brathwaite Talks Strategy

From Baseball To Social Media: Tinuiti’s Brathwaite Talks Strategy by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday Amar Braithwaite, SVP, head of social at performance agency Tinuiti, has an affinity for baseball and social media — baseball because he loved to play the sport as a kid and young adult in college, and social media because of … Continue reading From Baseball To Social Media: Tinuiti’s Brathwaite Talks Strategy

Social media 2020: The top features, formats and trends to get familiar with this year

Video, machine learning, and shoppable posts are among the top trends to look out for in 2020. Taylor Peterson on January 10, 2020  Last year saw continued growth and innovation in social media opportunities for brands with new features, content formats and dynamic creative capabilities designed to bring brands closer to their customers. For social … Continue reading Social media 2020: The top features, formats and trends to get familiar with this year

Brand Video Breakdown: How Oreo Uses Bursts of Short Social Videos To Keep Their Audience Engaged

Ana Gotter — January 7, 2020 The verdict is out: shorter video on social typically performs better. While there’s definitely a place for long-form content on social media, the standard rule of thumb is that shorter videos (a minute or under, if not thirty seconds or less) will be most impactful and achieve the highest … Continue reading Brand Video Breakdown: How Oreo Uses Bursts of Short Social Videos To Keep Their Audience Engaged

4 Analytics Tools That Will Improve Your Social Media Reach

Susan Gilbert — January 2, 2020 Follow @SusanGilbert Today I have some great resources to help you improve your social media analytics for better reach online. Here’s four links with tips and tricks to kick start your work week. Tracking your ad performance, content and engagement is important in order to improve your brand visibility. … Continue reading 4 Analytics Tools That Will Improve Your Social Media Reach

5 Resolutions to Improve Your Social Media Strategy in the New Year

Lyndi Malley — December 27, 2019 As 2019 comes to an end, we’re almost to my favorite activity of the year: making New Year’s Resolutions. Some of you may already be busy thinking about planning your business’ branding, social media and content to start brainstorming your resolutions, but hear me out. Each year, the majority … Continue reading 5 Resolutions to Improve Your Social Media Strategy in the New Year

Up Your Social Media Strategy with These Tips

Kaitlyn Hammond — December 23, 2019 Social media has burrowed into the population’s psyche as an indispensable source of news, opinion, and gossip. Approximately half of the earth’s population uses social media via platforms like Twitter, Instagram, Facebook, and YouTube. The average time a social media fan spends on these platforms exceeds two hours per … Continue reading Up Your Social Media Strategy with These Tips