Laura Donovan — December 19, 2019 Follow @thewordpro susan-lu4esm / Pixabay Another decade is ending and a new one begins. It’s time to stop marketing like it’s 2010 and step up your efforts into 2020. Here are the top 5 trends to watch and to add to your marketing mix. 1. Social Shopping 78 percent … Continue reading Top 5 Trends in Social Media Marketing for 2020
Martin Chuck — December 19, 2019 People get tired of seeing and hearing the same things. This is the line during my 3-hour copywriting online seminar that struck me to think. It’s one of those things that you and I have probably heard but never really took in. A passing phrase over the multitude of … Continue reading Social Media Content Creativity and Overstuffed Pockets
Lanre Onibalusi — December 19, 2019 Follow @Onibalusi Image Credit: Unsplash Over the years, social media has gone from a tool used purely for socializing to one that helps improve brands and businesses. Social media marketing is a cost-effective way for small businesses to promote their brand and services, as well as increase their customer … Continue reading Pros and Cons of Small Businesses Using Social Media Marketing
Marko Sipila — December 19, 2019 Follow @https://twitter.com/intricateseo What is an Influencer? Influencer marketing has shot up to unimaginable heights over recent years. This is mainly through social media that now boasts billions of active users. According to a research report by Global Digital Statshot, close to half of the global population is actively using … Continue reading 4 Steps to Become a Social Media Influencer [Step-by-Step]
Regardless of which platform you use, it’s important to target with purpose, define audiences strategically and develop impactful content. Andy Hardman on December 19, 2019 at 8:00 am Social platforms and third-party apps seemingly rise and fall overnight, making it difficult for brands to adapt to the evolving landscape and develop targeted, platform-specific content. Consequently, … Continue reading Social media advertising woes: Where do brands fall short?
Karen Repoli — December 18, 2019 Follow @karenrepoli Do Craft A Plan Based On Your Business Objectives Before you even start social media marketing you need to craft a plan based on your business objectives. This is one thing many entrepreneurs fail to do. In their rush to jump on the social media bandwagon, they … Continue reading 5 Social Media Dos and Don’ts
Todd Kunsman — December 17, 2019 Follow @OhSoFreshMusic As a stakeholder or leader in your company’s brand, you’ve likely experienced some level of stress about handing off part of your brand management to your employees. It’s easy to see why giving employees access to your brand on social would be scary – you never know … Continue reading Why Activating Employees On Social Media Isn’t As Scary As You Think
Darnelle O’Brien — December 13, 2019 Follow @thekissagency For most, the end of 2019 means Christmas parties, soaking up the sun and having a break. But for marketers, the end of any calendar year is crucial to review and in many cases reset your strategy for the year ahead. If 2019 taught us anything, it’s … Continue reading 3 Ways to Ace Your 2020 Social Media Strategy
Erika Montgomery — December 12, 2019 Follow @PublicityErika Most of today’s population has at least one social media account where they connect with friends and family as well as their favorite brands. In order to reach your audience in a direct and engaging manner, it is vital that your business uses social media to engage … Continue reading How to be Successful on Social Media
Amanda Fountain — December 11, 2019 World Kindness Day. National Chocolate Chip Cookie Day. Cybersecurity Awareness Day. Memorial Day. Awareness days run the gamut from the absurd and fun to the somber and weighty. Often, I work with brands who want to incorporate awareness days into their social media content calendars believing it will connect … Continue reading Why Your Brand Shouldn’t Post About Awareness Days On Social Media
