Todd Kunsman — February 3, 2020 If you are a company executive or manager working to expand your customer base and improve your reputation and image, employees are among your most valuable allies. Indeed, the ways that your employees interact with customers and prospective customers within your industry play a huge role in shaping how … Continue reading Why Your Company’s Employees Should Become Advocates on Social Media
Dhariana Lozano — January 30, 2020 If you’re a social media professional you know how much time building and keeping up a social media presence can take up. For entrepreneurs who are managing their own social media marketing and running a business it can be very difficult to keep up with everything. So in this … Continue reading 4 Effective Ways to Shave Time Off of Your Social Media Management
Jake Baadsgaard — January 31, 2020 Pay-per-click (PPC) advertising is hands down one of the best ways to reach potential customers, build brand awareness and get them to buy your products or services. Over the years, platforms like Google Ads and Facebook Ads just keep improving their targeting, algorithms and everything else you need to … Continue reading Which is Better for Your Business: Paid Search or Paid Social?
Aleh Barysevich — January 31, 2020 Social media marketing is harder than it seems. To keep posting consistent, high-quality, and engaging content, you’ve got to have all kinds of personal skills, know your audience, and use the right tools. You’ll have to keep up with social media trends and improve your work all the time … Continue reading 6 Bad Social Media Habits to Leave Behind
Tiffany Fowell — January 31, 2020 When it comes to selecting the social media channels for your brand, it’s important to note: you don’t have to be on every channel. This is especially true if you don’t plan or have the bandwidth to leverage them. For example, it wouldn’t look good if you were on … Continue reading The Best Social Media Channels for Your Business
Young Entrepreneur Council — January 30, 2020 With so much competition for users’ attention on social media, creating truly engaging posts that stand out requires creativity and business savvy in equal parts. To learn more about what works, we asked members of Young Entrepreneur Council to discuss their preferred approaches to creating sponsored posts that … Continue reading 10 Effective Ways to Make Your Sponsored Posts Stand Out on Social Media
Choncé Maddox — January 21, 2020 Likes and comments don’t pay the bills. You’ve probably heard this before and it’s true. Social media fame doesn’t necessarily mean you’re rich or even making money at all for that matter. Social media can be a great tool to get exposure for your business but again, exposure doesn’t … Continue reading How to Use Social Media to Make Money
Thomas Griffin — January 15, 2020 Social media can be a challenging yet rewarding platform to work on. It’s where your audience spends several hours a day, making it a significant place to find customers and boost your brand image. However, approaching people on social media is different from how you use email marketing or … Continue reading 4 Social Media Marketing Mistakes Every New Business Makes (And How To Avoid Them)
Wendy Marx — January 13, 2020 Social media is like a blank canvas for both personal and work life. Depending on how you use it, you can draw attention to your expertise and establish a solid reputation in your industry. There’s no doubt that there’s an important place for personal branding on social media. But … Continue reading How to Succeed in Personal Branding on Social Media
Peter Daisyme — January 8, 2020 Social marketing has become one of the most effective and frustrating channels for marketers and growth people. There are almost infinite people, communities, and content across all of the platforms. This leads to the potential for high-level and mass targeting. On the other hand, though, the vastness itself, makes … Continue reading 4 Reasons Your Team May Be Overwhelmed by Social Marketing
