Joel ArndtFebruary 9, 2015 The old saying, “the money is in the list” holds true for your social media audience. If you have an audience, you have a list of interested prospects. On social media, your customers become your audience. Small businesses thrive on the personal interaction they can give their customers. Social media enhances … Continue reading Realistically Profiting With Social Media [Case Study]
Linda Dessau February 9, 2015 © Oleg Zhukov – Fotolia.com Sadly, readers probably aren’t visiting your blog several times a day to check for something new. You can use email to reach your audience, but what about those people who haven’t subscribed? Or those who haven’t yet discovered you? Social media may be your … Continue reading Blog Post Promotion on Social Media – Five Key Ingredients
William ComcowichFebruary 9, 2015 Some experts believe social media engagement is over-rated. Photo credit: Daniel Iverson Is social media engagement over-rated? Some marketers judge social media success by the number of blog comments, Facebook page comments, “likes” and retweets. But businesses can’t pay the bills with engagement. Leads, clients and sales – not engagement — … Continue reading What’s The Real Value Of Social Media Engagement? And How Can It Be Measured?
Calvin FordFebruary 9, 2015 Social media like Facebook or Twitter have a vast potential for launching a product or service. The reasons are obvious, as more and more users are opening and re-opening their accounts. The numbers are staggering. Americans spend more time on social media more than any other Internet activity, including mailing. More … Continue reading Expanding the Social Media Retail Strategies
Jordan ConFebruary 8, 2015 Just five years ago, would anyone have believed that it would be possible — and smart! — to buy something as personal and vital to your everyday wellbeing as eyeglasses completely online? The origin story of Warby Parker and how they defied conventional wisdom is well documented. They are a great … Continue reading Creating Loyal Customers and a Successful Business with Social Media – Warby Parker
Jamie TeasdaleFebruary 8, 2015 Many small business owners, especially those just getting started with social media management, envision the process as simply posting fun stuff to Facebook and Twitter. Although this works well for your personal accounts, managing social media for a business requires an entirely different process. One of the first things social media … Continue reading Social Media Management: Managing Your Social Media Platforms Beyond Publication
Spencer FriedmanFebruary 8, 2015 The use of social media to promote a business is an idea that has become extremely popular in recent years. Businesses both big and small have been creating accounts on Twitter, Facebook and Instagram in the hopes that they can create a strong digital presence, one which will help to separate … Continue reading Getting On Board with Social Media
Personal Branding BlogFebruary 8, 2015 No longer is your social importance measured solely by the number of followers you have. More important than quantity is the quality of engagement you have with the people who follow you. Resources such as Klout, measure this level of engagement as a way to quantify your influence. Social influence … Continue reading How to Increase Your Social Influence
Gary DekFebruary 8, 2015 Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites, the opportunity to increase your site’s online exposure to new customers cannot be ignored. While the ROI of social media marketing remains hotly debated, there is no doubt that it … Continue reading 10 Social Media Marketing Mistakes Businesses Must Avoid
Kathryn WheelerFebruary 6, 2015 How many posts do you think your customers see on Facebook and Twitter every day? With over 2,460,000 pieces of content being shared every minute on Facebook alone, you can bet it’s a lot; and they likely won’t even click on half of the links shared. They’ll look past links that … Continue reading The Importance of Social Media Visuals (and How to Create Compelling Ones)
