CJ GallopoFebruary 14, 2015 Social media can serve as a useful sales tool and a viable lead source, but only if used correctly. Tech-savvy Millennials are fluent in the unspoken language of social media etiquette; growing up in the digital age means that one’s online persona needs to be on point to remain socially relevant. … Continue reading Are You Using Social Media For Sales?
Tag Archives: Social
7 Benefits of Social Media Marketing for Small Businesses
Ryan VanDenabeeleFebruary 13, 2015 Boom! You have a shiny new website created by Impulse Creative. Now what? Let’s show it off and bring in the masses! Yes, we want people to visit, but not just any people. We want the right people. Creating content for your Buyer Personas and then distributing that content is going … Continue reading 7 Benefits of Social Media Marketing for Small Businesses
Social Media Contact Centers: What New Teams, Training and Processes Will Be Needed?
Paul JohnsFebruary 11, 2015 Social media is rapidly maturing and has emerged as a major new customer support channel — one controlled by the customer, not your company. For some major brands, social media now makes up 10% of all inbound volume, and is still seeing swift adoption as most customers move to ‘social first’ forms of … Continue reading Social Media Contact Centers: What New Teams, Training and Processes Will Be Needed?
Social Media Marketing: Choosing a Platform
Zach HellerFebruary 11, 2015 Social media is an ever-growing, ever-expanding universe of people. They hang out in multiple places using multiple devices. Some people use just one network. Most use a combination of several, accessing each one for a specific reason. Instagram, Facebook, Pinterest, Twitter, Google+, LinkedIn, YouTube, and on and on. So, as a … Continue reading Social Media Marketing: Choosing a Platform
3 Ways to Generate Leads on Social Media
Elizabeth DyrsmidFebruary 11, 2015 As marketers, we do a heck of a lot of talking. We write copy, we create podcasts, and we shout our messages from the social media rooftops. But when do we stop to listen? Listening is a fundamental quality that often gets lost in the shuffle. We’re so busy trying to … Continue reading 3 Ways to Generate Leads on Social Media
Fifty Shades of Social Media Marketing: How to Push Your Boundaries in 2015
Brad LawlessFebruary 11, 2015 Fifty Shades of Grey, the movie adaptation of the novel by the same name, will debut in theaters across the country on February 14, 2015. With over 100 million copies sold to-date, there is no denying the series’ immense popularity. Theories abound regarding its success. Do readers wish they could be … Continue reading Fifty Shades of Social Media Marketing: How to Push Your Boundaries in 2015
106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
Tom PickFebruary 11, 2015 As Wallis Simpson, Dutchess of Windsor, famously said, “You can never be too rich or too thin. Or have too many social media marketing statistics.” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around … Continue reading 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
3 Pillars to Social Media Marketing Success.
Dorien Morin-van DamFebruary 10, 2015 Do you sometimes wonder what REALLY counts for Social Media success? It doesn’t matter how noisy the online world is, how many new recommendations are published everyday or how many people see your posts according to social media platform reports. You must FOCUS on what really counts. To help you … Continue reading 3 Pillars to Social Media Marketing Success.
85 Percent Of Companies Don’t Connect Social To Sales. Why? [Infographic]
Bob HutchinsFebruary 10, 2015 Social media marketing is past the point of being a buzz-phrase. It’s an industry. But, in many ways, selling through social media isn’t taken as seriously – or viewed as critically – as other sales and marketing tactics. In fact, the disparity between the proficiency and power of a (good) social … Continue reading 85 Percent Of Companies Don’t Connect Social To Sales. Why? [Infographic]
The Power of Twitter: 3 Communications Tips for Social Open Innovation
Jessica DayFebruary 10, 2015 It is easy to discuss the value of instituting an open innovation program (for starters, how about qualitative information married with quantitative value?), but what is sometimes a challenge to even the best open innovators is the task of building and communicating with a widespread crowd in order to benefit from … Continue reading The Power of Twitter: 3 Communications Tips for Social Open Innovation
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