Marie AlonsoFebruary 6, 2015 Now more than ever, social media and content marketing are driving business branding and lead generation campaigns. Social media for B2B and B2C enterprises of all sizes – especially small businesses – is a highly controllable and low cost platform for content marketing promoting brand engagement, client recruitment and even customer … Continue reading Social CRM: Cool Tool for Driving Content & Brand Marketing
The publisher of short-form, millennial-focused video clips will now only push content on third-party platforms. Martin Beck on February 6, 2015 Video news publisher NowThis has gone all-in on social media. Today it stripped its website of all content except for links to all the places where users can get its content. NowThis, founded in … Continue reading NowThis Shutters Website To Deliver Exclusively Via Social Media
Angela Hausman, PhDFebruary 6, 2015 If you’re a regular reader, maybe you’ve noticed a subtle (or not so subtle) shift from using the term “social media marketing” to “digital marketing”. This was a very conscious shift on my part, but is it simply semantics or does the shift show something more fundamental happening in this … Continue reading Social Media or Digital Marketing? A Rose by Any Other Name?
Ken MuellerFebruary 6, 2015 As I speak to various business groups, business owners, and classes, I am constantly reminded that while this whole social media thing has been around a few years, and most people and businesses have seemingly jumped on board, there are still a lot of people who are behind the curve and … Continue reading Back to Basics: Why Social Media?
Tracy McAvoyFebruary 6, 2015 There has been a lot of hype around social media and how it could become a premiere channel for servicing customer requests but we’re not quite there yet according to a recent survey Call Centre Helper ran on behalf of our company which incorporated results from over 100 contact centre professionals. … Continue reading Customer Service Teams Have Low Expectations For Social
Vishal PindoriyaFebruary 5, 2015 According to a study by Manta, 61 percent of small businesses don’t see a return on investment from their social media presence. But it isn’t for lack of effort. Of those surveyed, nearly 50 percent said they increased time spent on social media while only seven decreased their time. It’s easy … Continue reading 5 Brands With A Simply Striking Social Media Presence
Want to Find Locals with Social Media? What is the first thing that someone looking for you would see if they looked for you online? Would they see a sadly abandoned account, and hear crickets? Would they get an ad telling them to sign up for a free newsletter? Would they hear an anthem from … Continue reading Social Media: 7 Ways Your Business Can Connect With Locals
Emma SniderFebruary 4, 2015 Twitter is all about clarity and brevity. Want to express a thought that’s longer than 140 characters? Tough luck. The platform forces users to trim messages down to what’s absolutely essential. You have a bit more real estate to work with for your bio, but not much. 160 characters is all … Continue reading How To Leverage Your Twitter Profile For Social Selling
Justin WilsonFebruary 4, 2015 The link between social media and search engine optimisation has been growing for a number of years now. For search engines, the millions of social media users help to validate the best content by engaging with it, so using this as a factor in search engine results makes a lot of … Continue reading Maximising Social SEO
Muhammad AzamFebruary 3, 2015 Are you a budding small business owner who has recently started off your new business? If you answered yes, you should be aware of the fact that the marketing and sales industry has drastically changed in the last 10 years. A decade ago, there was simply no existence of social media. But … Continue reading Terrible Social Media Pitfalls to Avoid In 2015
