Tag Archives: Social

Social Media Marketing, Magic Tricks & Professional Wrestling

Bob HutchinsAugust 21, 2015 What do social media marketing, professional wrestling, and magic all have in common? Trompe-l’œil, to borrow from the French. It’s all a “trick of the eye” – a play on perspective. We are led to believe we see something one way, when what’s going on beneath can be rather different. When … Continue reading Social Media Marketing, Magic Tricks & Professional Wrestling →

8 Social Insights That Drive Engagement (Which You Probably Don’t Know)

Jeanette RussellAugust 20, 2015 You have your email list. You have your phone numbers, zips, and addresses. Heck, you even know how many actions each person has taken, their last donation or purchase, and if they open emails. But there’s something incredibly valuable missing here. You’re missing social insight This new view is more than … Continue reading 8 Social Insights That Drive Engagement (Which You Probably Don’t Know) →

8 Effective Ways To Get More Shares On Social Media Without Galling Readers

Govind AgarwalAugust 20, 2015 Social media has taken the internet world by storm. Businesses of all sizes make use of various online platforms to build strong networks. However, many users still get stuck while creating content on social platforms. Just as any place has its own rules or trends, your posts are more likely to … Continue reading 8 Effective Ways To Get More Shares On Social Media Without Galling Readers →

How to Win at Social Media Customer Service by Going the Extra Mile

Alleli AspiliAugust 18, 2015 According to the State of Customer Service Experience 2015 report released by The Northridge Group Inc., more than twice as many consumers use social media as the primary channel for making comments (8 percent), questions (7 percent) and complaints (6 percent) over problem resolution (2 percent). However, it also states that … Continue reading How to Win at Social Media Customer Service by Going the Extra Mile →

How To Differentiate Social Media Page Winners From Second Place Finishers

Anna RodriguezAugust 18, 2015 “Nobody remembers who came in second.” Peanuts creator Charles Schulz certainly knows a thing or two about winning. Or losing. One thing he and other go-getters agree on is that coming in second doesn’t make you less of a loser. Or shall we say second place is a first place loser? … Continue reading How To Differentiate Social Media Page Winners From Second Place Finishers →

Want More Engagement in Social? Focus on These 5 Things

Pam McBrideAugust 18, 2015 “Engagement” has been a buzzword in the social media marketing space for years, and it has remained part of the vocabulary for a reason: it matters. Measuring success on social can be difficult, especially when attempting to affix a dollar figure. Engagement metrics – retweets, shares, likes, replies, clicks – are … Continue reading Want More Engagement in Social? Focus on These 5 Things →