Scott SimsOctober 19, 2015 Social media has increasingly become the significant driving force in marketing. So, how does the average company or brand make the most effective use of this very important tool? Here are 25 things that experts can implement to maximize the effectiveness of their social media campaigns. 1. Post regularly – The more … Continue reading Top 25 Social Media Marketing Tips from the Experts
Deanna ZauchaOctober 19, 2015 Whether you are starting to consider focusing your marketing on social media, or just starting to post on a new network, it is essential to dig deep into what these choices mean for your brand and which strategy to pursue for the best chance at success. Full Impact Studios found that … Continue reading 5 Social Media Branding Strategies for Business [INFOGRAPHIC]
Sarah MatistaOctober 19, 2015 While you might be tired of hearing all about millennials (even if you happen to be one!) there’s no denying their importance for the overall marketing strategy of most brands. Millennials – those born between the late 1980s and early 2000s – now make up a quarter of the US population. … Continue reading 5 Ways To Reach Millennials with Your Social Media Campaigns
Chris AbrahamOctober 19, 2015 Google Penguin and Panda have changed thr face of search forever. Google is severely penalizing sites that are buying links or are invested in private blog networks. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being … Continue reading Visibility is More About Social Than Search
Joel WindelsOctober 18, 2015 This is the second part in a series on the changing trends in social data (read the first in the series here), and how three key areas must be considered whenever social technologies are used to derive insights. Part Two: Variety. Social media is, in essence, still immature. Though we’ve observed … Continue reading Commentary: Understanding The Variety Of Social Data
Frannie DanzingerOctober 18, 2015 I’m a believer in the power of relationships. That’s why when I attended LinkedIn Sales Connect forum last week in Las Vegas, my number one goal was to meet and learn from the best in the industry. Never in my wildest dreams did I think that I would be ranked in … Continue reading How To Be A Social Selling Leader
Pam McBrideOctober 17, 2015 It’s a dilemma that’s plagued social media marketers from the beginning: How do you get more people to see your amazing content? You might have a killer blog post, a witty tweet or a beautiful image to share, but if it’s only being seen by a handful of people, that piece … Continue reading 5 Ways to Organically Increase the Reach of Social Messages
Isabel WagnerOctober 16, 2015 With social media now an integral part of the sales and marketing process, many organisations have embraced employee advocacy as a way of amplifying their campaigns. From senior managers to frontline staff, companies actively encourage employees to participate in conversations on social channels, share relevant content and become brand ambassadors. However … Continue reading Employee Advocacy on Social Media: Striking a Balance Between Authenticity and Compliance
If you have customers, chances are they’re going to be saying something about your brand online. Columnist John Lincoln reveals the best tools to help you monitor what they’re saying and offers some advice on how you should respond. John Lincoln on October 16, 2015 What are people saying about your brand online? Is your … Continue reading Social Brand Mentions: Key Tools To Find And Fully Capitalize On Them For Marketing
Sarah GoodallOctober 16, 2015 This week Hootsuite made a pretty significant announcement confirming their move into the employee advocacy space with the launch of their new solution – Amplify. I’ve blogged extensively about employee advocacy for many years and I’ve been in the driving seat when it comes to launching such a program within a … Continue reading 5 Reasons Why Training Employees To Use Social Media Is Good For Marketing
