Category Archives: Social Intelligence

Social Brand Mentions: Key Tools To Find And Fully Capitalize On Them For Marketing

If you have customers, chances are they’re going to be saying something about your brand online. Columnist John Lincoln reveals the best tools to help you monitor what they’re saying and offers some advice on how you should respond. John Lincoln on October 16, 2015  What are people saying about your brand online? Is your … Continue reading Social Brand Mentions: Key Tools To Find And Fully Capitalize On Them For Marketing

4 Winning Social Media Campaign Tips Experts Agree On

Julie HongOctober 1, 2015 Remember the “World’s Toughest Job” campaign by American Greetings that went viral with nearly 25 million views on YouTube? Today’s marketing managers have the tough responsibility to learn from and replicate the success of these past few years’ top social media campaigns, while coming up with an extra layer of creativity … Continue reading 4 Winning Social Media Campaign Tips Experts Agree On

How to Leverage Social Intelligence for Seasonal Campaign Planning

Pam McBrideAugust 25, 2015 Seasonal campaigns are a favorite among retail marketers. Adjusting budgets, messages, and promotions for the summer months or the winter holidays can often result in big spikes in sales. However, it isn’t enough to run a yearlong campaign that fluctuates with the seasons: marketers need to understand how their audience engages … Continue reading How to Leverage Social Intelligence for Seasonal Campaign Planning