Kelly ShepskoOctober 16, 2015 Social media marketing is a time-consuming process no matter what industry you’re in. It’s no longer just a matter of sharing great content; you have to spend time engaging with your followers, monitoring and analyzing your activity and optimizing paid advertising campaigns. It should be a daily effort—but who really has … Continue reading 3 Simple Ways to Speed Up Your Social Media Marketing
Margaret JacobyOctober 16, 2015 Charles Dickens must have been thinking of social media when he so eloquently said, “It was the best of times, it was the worst of times.” Without a doubt, social media levels the playing field for all businesses—large and small. It amplifies the “best of times” (and tools) for business growth … Continue reading Connect Your Way To Business Growth Through Social Media
Sahail AshrafOctober 16, 2015 Social media marketing is often about simple routines that need to be integrated into daily life. This post covers such routines, twelve of them in fact. We focus on the twelve things that you should try and include in your “beginning of the month” to-do list. Hopefully, they will all combine … Continue reading 12 Essential Tasks Every Social Media Marketer Should Do Monthly
Free tool gives people simple way to create square images for Instagram, horizontal for Facebook and Twitter, vertical for Pinterest. Martin Beck on October 15, 2015 Buffer has given its free images-with-a-message tool an upgrade. “Pablo,” launched last spring and the generator of more than 500,000 photos, now enables people to create images optimized for … Continue reading Buffer’s Pablo Now Creates Images Optimized For All The Social Networks
Penney FoxOctober 15, 2015 Has this ever happened to you? Have you ever had those brief moments in your day where you have like 10-20 minutes and you’re not sure what to do? You know those moments where you have just enough time to do one more small task before you leave to pick up … Continue reading Social Media: 15 Minute Marketing Tips for Small Business Owners
Bob HutchinsOctober 15, 2015 Social media marketing “trends reports” are usually exciting: new toys, bells and whistles. So, it’s actually refreshing when you come across a trend report that’s more honest in dealing with people’s problems. As much as we love having fun on social (stay tuned for our next blog post!), the new 2015 … Continue reading The 3 Biggest Challenges On Social Media In 2015
Mandy EdwardsOctober 15, 2015 If I had a dollar for every time someone asked me how they could extend themselves online, I’d be super-rich. Well, maybe not super-rich but definitely rich. Every business, when using social media, wants to get the most return on their time. Once you’ve established the basics and have that rolling, … Continue reading 3 Easy Ways to Increase Your Social Media Reach
Ruthie AbrahamOctober 15, 2015 It’s kind of hard to remember a time before social media. News feeds and hashtags have only really become prevalent in the last decade, a little over, but it’s as if news of engagements, births, or, most importantly, political feuds, were never shared another way. And yet, though Facebook and Twitter … Continue reading Social Media Salvation: Why & How LinkedIn Is Worth Your Time
How to harness paid search traffic to capitalize on users a second time with Facebook Custom Audiences: Psychographic Targeting Hot House A few weeks ago, we discussed how social psychographic targeting can power search retargeting. In this week’s edition of aimClear’s Psychographic Targeting Hot House, Social Account Manager Gretchen Gautreaux turns that concept on its … Continue reading Bridging The Gap Between Search Traffic & Social Conversion
Beth RomelusOctober 14, 2015 They Didn’t Adapt with the Times Problem #1: There are many businesses that only have a Facebook page that they update at least once a month or year. Having a barely active page suggests to new visitors that a business might not be that popular, or worse no longer operating. This … Continue reading 4 Common Problems for Businesses on Social Media and How to Fix Them
