Tag Archives: Social

On the Hunt for an Agency: 3 Reasons Why Your Business Should Outsource Social

by Katie Cooper March 16, 2016 Follow @loopthecoopMarch 16, 2016 While a social media presence is vital to the marketing strategy of any business nowadays, there is quite a bit of debate around the best way to navigate the vast landscape of platforms, hashtags, 140 characters, etc. Most small to mid-sized businesses don’t have the … Continue reading On the Hunt for an Agency: 3 Reasons Why Your Business Should Outsource Social

What Makes Brands Really Successful On Social Media

by Katerina Petropoulou March 16, 2016 Follow @kat_petropoulouMarch 16, 2016 There are different ways of defining success on social media. A large audience for example, is the one but not the only indicator of a successful brand. Other metrics of success could be traffic or leads generation, engagement, brand awareness or even sales. However, a … Continue reading What Makes Brands Really Successful On Social Media

Monday Tips: 4 Tools to Help You Harness Your Social Media Marketing

by Susan Gilbert March 14, 2016 Follow @SusanGilbertMarch 14, 2016 Get Control of Your Social Media Marketing With These 4 Tools Monday Tips is a short list of the best finds across the internet to start your week off right. Today I have some great resources that are perfect for managing your social media strategy. … Continue reading Monday Tips: 4 Tools to Help You Harness Your Social Media Marketing

Auction for Eyeballs: How Much Should You Bid In A Social Media Advertising Campaign?

by Chloe Jung March 13, 2016March 13, 2016 You’ve spent a lot of time crafting the perfect social media advertising campaign. With beautiful creative, clever messaging, and a hyper-targeted audience, now it’s time to launch and get some eyeballs on your ads. For many advertisers, choosing a bid is an afterthought. The ad platform suggests … Continue reading Auction for Eyeballs: How Much Should You Bid In A Social Media Advertising Campaign?

6 Ways Social Media Is Playing A Role In Mobile Shopping

by AJ Agrawal March 12, 2016 Follow @ajalumnifyMarch 12, 2016 Mobile shopping gets bigger and bigger every year. According to Custora, Black Friday in 2015 saw the largest increase in mobile shopping yet, with a third of all of America’s shopping happening exclusively via mobile platforms. For any company looking to grab mobile shoppers, it … Continue reading 6 Ways Social Media Is Playing A Role In Mobile Shopping

Why You Need A Social Media Calendar And How To Create One

by Katerina Petropoulou March 12, 2016 Follow @kat_petropoulouMarch 12, 2016 What should I post next? I’m sure that you’ve asked yourself this question at some point. Managing social media for a (personal) brand, entails a number of different tasks such as creating and posting content, engaging with your community on different platforms, reporting on your … Continue reading Why You Need A Social Media Calendar And How To Create One