Tag Archives: Social

Auction for Eyeballs: How Much Should You Bid In A Social Media Advertising Campaign?

by Chloe Jung March 13, 2016March 13, 2016 You’ve spent a lot of time crafting the perfect social media advertising campaign. With beautiful creative, clever messaging, and a hyper-targeted audience, now it’s time to launch and get some eyeballs on your ads. For many advertisers, choosing a bid is an afterthought. The ad platform suggests … Continue reading Auction for Eyeballs: How Much Should You Bid In A Social Media Advertising Campaign? →

6 Ways Social Media Is Playing A Role In Mobile Shopping

by AJ Agrawal March 12, 2016 Follow @ajalumnifyMarch 12, 2016 Mobile shopping gets bigger and bigger every year. According to Custora, Black Friday in 2015 saw the largest increase in mobile shopping yet, with a third of all of America’s shopping happening exclusively via mobile platforms. For any company looking to grab mobile shoppers, it … Continue reading 6 Ways Social Media Is Playing A Role In Mobile Shopping →

Why You Need A Social Media Calendar And How To Create One

by Katerina Petropoulou March 12, 2016 Follow @kat_petropoulouMarch 12, 2016 What should I post next? I’m sure that you’ve asked yourself this question at some point. Managing social media for a (personal) brand, entails a number of different tasks such as creating and posting content, engaging with your community on different platforms, reporting on your … Continue reading Why You Need A Social Media Calendar And How To Create One →