by Melissa Chu March 21, 2016March 21, 2016 Are your social media efforts engaging people? Do you want to learn how to get audiences to respond? Creating content that connects with your target audience makes you stand out and motivate consumers to take action. In this article you’ll discover five ways to captivate audiences by … Continue reading Social Media Engagement: 5 Psychological Principles You Can Use to Improve Results
By Michael Georgiou March 21st, 2016 Experts are dime a dozen these days. Almost everyone seems to be spouting advice on what you should and shouldn’t do on social media, who you should follow and how you should tackle challenges to become the most successful startup ever! Superlative language laced with hyperboles grabs our attention. However … Continue reading Social Media Expert Checklist: Questions To Determine Who Is And Isn’t An Expert
by Adam Frankel March 19, 2016 Follow @FrankelInteractMarch 19, 2016 It might appear surprising that most social media strategies fail despite being crafted by experts. But on a second thought it doesn’t look surprising because success in social media optimization/marketing depends on connecting the dots, which most entrepreneurs fail to perform. A strategy is nothing … Continue reading Some Useful Tips to Increase the Efficiency of Your Social Media Campaign
by Bob Hutchins March 19, 2016 Follow @BobhutchinsMarch 19, 2016 The face of social marketing is changing. As usual. The tactics that drove engagement a year ago aren’t necessarily the most effective strategies for today. Below are a few key engagement strategies you should know about, whether you’re taking a DIY approach with social media … Continue reading 5 Ways Smart Social Marketers Drive Engagement
by William Comcowich March 18, 2016 Follow @CyberAlertMarch 18, 2016 More organizations are monitoring social media for mentions about the organization, its brands, competitors and industry issues, but many remain unsure how to achieve the full benefits of social media listening. According to a new research from eMarketer, 49% of marketing executives use social media … Continue reading How to Gain Actionable Insights from Social Media Listening
by Andre W. Klein March 18, 2016 Follow @akleines2March 18, 2016 After you have you social media profiles up and running, you may forget to pay attention to your profiles. It is easy to do as you are focused on posting, tweeting, and uploading videos. However, in order to maintain a positive image on social … Continue reading Maintaining Your Social Media Profiles
by Andre W. Klein March 17, 2016 Follow @akleines2March 17, 2016 Once you have learned how to set up accounts on all of the major social media sites, the next step is to learn how to get followers and boost engagement. Many people will approach social media marketing with a step by step process that … Continue reading Getting Followers and Boosting Engagement – Step by Step Social Marketing Process
by Olivier Choron March 17, 2016 Follow @purechannelappsMarch 17, 2016 Here industry leaders from Avalara, Xerox and social media expert Ian Moyse share their tips as to what they use social media for. What is social used for? Social listeningThe likes of Will Frei, Social Media Manager at Avalara uses social media to inform business … Continue reading What Do These Top Industry Experts Use Social Media For?
by Darnelle O’Brien March 17, 2016 Follow @thekissagencyMarch 17, 2016 If you’re using social media for business, you need to test and measure it. But as I’ve said before just because it’s hard to place a solid ROI figure on social media, doesn’t mean you can’t measure the effectiveness of social media. Don’t test and … Continue reading Test and Measure: The Golden Rule of Social Media
by Irene McConnell March 16, 2016March 16, 2016 If you’re like most high-performing professionals (especially at the senior management level), you’re probably used to having job opportunities fall into your lap. I wouldn’t be surprised if you told me that you didn’t need a resume to land your last job, or that you haven’t used … Continue reading How To Build A Highly Effective Personal Brand Using Social Media.
