by Kara Burney March 23, 2016 Follow @wkndatburneysMarch 23, 2016 So you grew your brand’s social media audience. Congratulations! But before you go patting yourself on the back… just how “good” is your growth? As more people join social networks worldwide, and competitors accumulate followers more quickly, is the value of your audience depreciating? First, … Continue reading How “Good” Is Your Social Media Follower Growth?
by Navneet Pandher March 22, 2016March 22, 2016 It’s everywhere; Twitter, Instagram, Facebook, Google +, YouTube. It was even named “Word of the Year” in 2012 by the American Dialect Society and added to the Scrabble Dictionary in 2014. Hashtags have revolutionized how we discuss, engage with brands, and discover on social media. Originally created … Continue reading Hashtags: A How-To on Social Media’s Most Popular Character
by Andre Oentoro March 22, 2016 Follow @breadnbeyondMarch 22, 2016 Sharing a promotional video (e.g: advertising, explainer video) on social media has been both a way to get refreshing new website visitors and a pain in the bum. It’s a joy whenever it gets hundreds of likes and share and it’s tough when no one … Continue reading 4 DIY Video Sharing Tricks to Boost Social Media Engagement in 5 Minutes
by AJ Agrawal March 22, 2016 Follow @ajalumnifyMarch 22, 2016 Social media has grown up over many years and it’s now a firm part of everybody’s life. For individuals, it’s a way to discover. For businesses, it’s a chance to sell to your target audience. But there are still a number of myths floating around. … Continue reading Debunking the 10 Common Social Media Myths
by Kristina Jaramillo March 22, 2016 Follow @GetLinkedInHelpMarch 22, 2016 Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms but less than 1 in 5 can clearly prove and demonstrate social media ROI. I believe it’s because the attention and efforts are on the top of … Continue reading CMOs Fail to Go Beyond Brand Awareness on LinkedIn & Prove a Clear Social Media ROI
by Melissa Chu March 21, 2016March 21, 2016 Are your social media efforts engaging people? Do you want to learn how to get audiences to respond? Creating content that connects with your target audience makes you stand out and motivate consumers to take action. In this article you’ll discover five ways to captivate audiences by … Continue reading Social Media Engagement: 5 Psychological Principles You Can Use to Improve Results
By Michael Georgiou March 21st, 2016 Experts are dime a dozen these days. Almost everyone seems to be spouting advice on what you should and shouldn’t do on social media, who you should follow and how you should tackle challenges to become the most successful startup ever! Superlative language laced with hyperboles grabs our attention. However … Continue reading Social Media Expert Checklist: Questions To Determine Who Is And Isn’t An Expert
by Adam Frankel March 19, 2016 Follow @FrankelInteractMarch 19, 2016 It might appear surprising that most social media strategies fail despite being crafted by experts. But on a second thought it doesn’t look surprising because success in social media optimization/marketing depends on connecting the dots, which most entrepreneurs fail to perform. A strategy is nothing … Continue reading Some Useful Tips to Increase the Efficiency of Your Social Media Campaign
by Bob Hutchins March 19, 2016 Follow @BobhutchinsMarch 19, 2016 The face of social marketing is changing. As usual. The tactics that drove engagement a year ago aren’t necessarily the most effective strategies for today. Below are a few key engagement strategies you should know about, whether you’re taking a DIY approach with social media … Continue reading 5 Ways Smart Social Marketers Drive Engagement
by William Comcowich March 18, 2016 Follow @CyberAlertMarch 18, 2016 More organizations are monitoring social media for mentions about the organization, its brands, competitors and industry issues, but many remain unsure how to achieve the full benefits of social media listening. According to a new research from eMarketer, 49% of marketing executives use social media … Continue reading How to Gain Actionable Insights from Social Media Listening
