by Lucas Miller April 13, 2016 Follow @EchelonCopyApril 13, 2016 While just about every website engages in SEO these days, there’s another marketing opportunity that is sometimes missed altogether—optimizing your company’s website for social media marketing. There’s much more to effective social media marketing than simply setting up a Facebook page with your company’s name … Continue reading 3 Essentials to Successfully Optimize Your Website for Social Media Marketing
by Dhariana Lozano April 13, 2016 Follow @DhariLoApril 13, 2016 Influencer marketing can be one of the simplest ways to build brand awareness and grow your audience using social media. Influencer marketing is the “new” word of mouth, and if you’re confused about what to do with your social media influencers once you have them, … Continue reading 3 Simple Ways to Partner with Social Media Influencers for Your Brand
VP says this is a new phase for the Vancouver-based company, where users can perform Hootsuite functions inside external tools. Barry Levine on April 12, 2016 Hootsuite is acting today to make its social media management platform a more complete citizen of the marketing ecosystem. The Vancouver-based company is announcing three new open APIs … Continue reading Social management system Hootsuite adds new APIs to open up its platform
by Camilla Bradley April 11, 2016 Follow @Cami11aBradleyApril 11, 2016 Social Media marketing has become a full time job and with good reason, it’s free and millions of people over the world are using it. Like anything it takes time to become successful on social media, but if you do it correctly and creatively you’ll … Continue reading The Best Advice for Using Social Media With Your Business
by Casey Newman April 11, 2016April 11, 2016 You’re a master content creator. Blood, sweat and tears have gone into your latest creation, and you’re positive the leads will be rolling in. You sit back in your chair, prop your feet up on your desk and wait. And wait. And wait. Where are those leads? … Continue reading 3 Tips for Creating Engaging Paid Social Media Campaigns
by Susan Tucker April 11, 2016 Follow @getsusanmktgApril 11, 2016 Small business owners are constantly on the lookout for ways in which to grow and prosper, as such, social media is becoming more and more of a requirement rather than a fun little side project. While most owners are really beginning to understand the power … Continue reading New Social Media Sites Small Business Owners Can’t Ignore
by Jake Camacho April 10, 2016April 10, 2016 There’s a whole lot of overlap in product offerings within the fast food industry and it can be difficult to differentiate yourself – after all, everyone claims that their burgers are the best and that their fries are the crispiest. At the end of the day, a … Continue reading 5 Powerful Social Media Practices From The Fast Food Industry
by Olivier Choron April 10, 2016 Follow @purechannelappsApril 10, 2016 With Nielsen reporting that 92% of people trust recommendations from friends and family, there is no denying that word of mouth can be one of the most trusted and effective marketing methods for swaying buying decisions. Many businesses have tried to take advantage of this … Continue reading Your Employees’ Voice Really Matters on Social
If you’re publishing online, you may fear the crazed feed frenzy of social media. Columnist Jordan Kretchmer urges you to benefit from the change and lays out four ways to do just that. Jordan Kretchmer on April 8, 2016 There’s been a great deal of discussion about the future of the publishing world lately. … Continue reading Publishers, embrace the rise of real-time social storytelling
by Imani Mixon April 9, 2016April 9, 2016 Back in the day, the customer journey began with the ding of the overhead doorbell of the convenience store and concluded as items were neatly wrapped at the cash register. If your company was lucky, a memorable in-store visit would result in positive recommendations from happy customers … Continue reading How To Use Social Media To Transform Negative Customer Experiences
