by Imani Mixon April 9, 2016April 9, 2016 Back in the day, the customer journey began with the ding of the overhead doorbell of the convenience store and concluded as items were neatly wrapped at the cash register. If your company was lucky, a memorable in-store visit would result in positive recommendations from happy customers … Continue reading How To Use Social Media To Transform Negative Customer Experiences
by Taylor Moore April 8, 2016 Follow @taylormtweets April 8, 2016 When it comes to business success, social media have become indispensable. In order for a new company to be properly promoted, creating a strong online presence on sites such as Facebook, Twitter, LinkedIn, Pinterest or YouTube is no longer just a possibility – it … Continue reading How to Use Social Media to Accelerate Startup Success
by Katerina Petropoulou April 8, 2016 Follow @kat_petropoulouApril 8, 2016 So you manage social media for a (personal) brand and everyone who’s on the outside is thinking “Big deal, you tweet once or twice, you spend your day on Facebook AND you get paid for it and you Instagram pretty things.” Well, it is a … Continue reading 7 Things You Should Really Do in Social Media Marketing but Probably Don’t
by Sarah Rosenquist April 8, 2016 Follow @stryvemarketingApril 8, 2016 Social media advertising is a heavy hitter in the consumer marketing world. But why haven’t social media ads for B2B taken off? One of the big reasons is that a lot of people think that a B2B product or service doesn’t belong on Facebook or … Continue reading Social Media Ads for B2B: Where to Start?
by Anna Osgoodby April 8, 2016 Follow @annaosgoodbyApril 8, 2016 The trend to make your brand experience more engaging and personable on social media continues to evolve and live video has quickly become a favorite tactic. Live video allows you to connect with your audience in real-time — adding elements of transparency and accessibility beyond … Continue reading Why You Should Add Live Video to Your Social Media Strategy
by Steve Momorella April 8, 2016 Follow @momorellaApril 8, 2016 Over the past several years, social media has become one of the primary distribution channels within an online newsroom. In addition to using email alerts, organizations have started leveraging tools such as RSS feeds, blogs, social sharing and embedded social widgets to help extend their … Continue reading Leverage Social Media in Your Online Newsroom
by Patrick Whatman April 7, 2016April 7, 2016 Social media marketing is bigger than ever. You basically have to be doing it. Trouble is, that means it’s competitive. To make a dent, you need a great strategy. We’ve found some tools that’ll automate steps along the way. If you’re like me, you want to outsource … Continue reading 6 Killer Tools for Better Social Marketing
by Laura Donovan April 7, 2016 Follow @thewordproApril 7, 2016 We often speak to people about the power of Social Media Marketing and Advertising – and it is powerful. However, it might be time to clear up a few misconceptions. Over the last week we were approached by two business owners, who had been hearing … Continue reading Social Media Advertising Is Not A Magic Bullet
by Brooke B. Sellas April 7, 2016 Follow @madSMscientistApril 7, 2016 The “be everywhere” epidemic begs the question for marketers and small business alike: How real time does real-time social media have to be? Is it possible, feasible, or realistic to be a 24/7 brand or business? And if we’re not able to be “on” … Continue reading How Real Time Does Real-Time Social Media Have To Be?
by Sahail Ashraf April 6, 2016 Follow @TalcontentApril 6, 2016 There are many reasons to get involved in social media advertising for your business. One of the most compelling is that it simply works. Advertising has always worked and it’s one of the most effective ways of bringing in new customers. In social media it … Continue reading The Beginner’s Guide to Social Media Advertising
