by Suzanne Hoenig May 11, 2016 Follow @SMHoenigMay 11, 2016 Hello and welcome back to the 2016 social media series for relative beginners to business social media. Today we turn our attention to LinkedIn Ads. Small biz, local biz, franchisees, every flavor of private consultant from estate planners to wedding planners, massage therapists to art … Continue reading Learning About LinkedIn Ads: 2016 Social Media Series
by Jay Palter May 11, 2016 Follow @jaypalterMay 11, 2016 I know it sounds redundant to say this, but I feel I have to. Social selling is really just networking. All of the strategies that work best in traditional, offline networking also work best in contemporary online social selling. I feel I need to say … Continue reading The Secret to Social Selling Isn’t a Secret
by Andrew C. Belton May 11, 2016 Follow @abcpanotaryMay 11, 2016 Social media is among a variety of tasks that business owners would do well to outsource. The role that social media has played in business has changed significantly in a relatively short period of time. Small businesses have struggled to effectively leverage social media … Continue reading 4 Reasons Social Media Management Should Be Outsourced
by Dhariana Lozano May 11, 2016 Follow @DhariLoMay 11, 2016 Building up your email list is one of the smartest things you can do for your business. In seconds, hundreds, or even thousands of people can receive your messages and news in their inboxes. Social media can be a great tool for this specific task … Continue reading 7 Ways to Build Your Email List Using Social Media
by Brooke B. Sellas May 11, 2016 Follow @madSMscientistMay 11, 2016 Social media content can be a fickle friend to your social strategy (and feeling successful). Why do certain posts launch into the stratosphere, while some fall flat? While we marketers rely on reports and data to paint the big picture, perhaps we’re better suited … Continue reading How To Use “Seesaw” Data To Improve Your Social Media Content ASAP
by Lucas Dominic May 7, 2016May 7, 2016 More and more people are using social platforms every day to communicate with each other, and to find relevant information. They start to scroll through their newsfeeds in the morning before their eyes are even fully opened. You should be there too, but what’s in it for … Continue reading Social Media Growth Hacks for Beginners – A Guide for FinTech
by Joshua Breyfogle May 6, 2016 Follow @SimplySocialGRPMay 6, 2016 Anytime someone talks to me about their page their first comment is usually something like, “I have XXX likes on my page so it’s going pretty well”. To which in my head I think “ohh really that’s… that’s awesome”. The common measure for social efforts … Continue reading Key Performance Indicators For Social Media
By Teena Thach|2016-05-03T15:23:51+00:00May 6th, 2016|Analytics & ROI Analysis, Conversion Optimization, Social Media Marketing|0 Comments Social media exists across your lead lifecycle. It’s a first-touch acquisition source, a last-touch conversion point, and of course, an influential part of the buyer’s journey. People hear about a new brand from their friends on social media, learn about it … Continue reading How To Calculate Multi-Touch Attribution For Social
by David Sawyer May 5, 2016 Follow @zudeprMay 5, 2016 Aaaarrreuuughhwhattheheck! That’s the sound my brain makes when I’m in a new business meeting and can’t remember the fact I’m grasping for. There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. … Continue reading 8 On-The-Money Social Media Facts Every SME Needs to Know in 2016
by Jonny Rosen May 5, 2016 Follow @ohjonnyMay 5, 2016 Are you just getting started with social media marketing? Or have you been on a site for awhile but you’re not getting the results you want? You need to learn the do’s and don’ts so that you can maximize your efforts on these sites. You’ll … Continue reading Do’s and Don’ts to Succeed in Social Media Marketing
