by Brooke B. Sellas May 11, 2016 Follow @madSMscientistMay 11, 2016 Social media content can be a fickle friend to your social strategy (and feeling successful). Why do certain posts launch into the stratosphere, while some fall flat? While we marketers rely on reports and data to paint the big picture, perhaps we’re better suited … Continue reading How To Use “Seesaw” Data To Improve Your Social Media Content ASAP
by Lucas Dominic May 7, 2016May 7, 2016 More and more people are using social platforms every day to communicate with each other, and to find relevant information. They start to scroll through their newsfeeds in the morning before their eyes are even fully opened. You should be there too, but what’s in it for … Continue reading Social Media Growth Hacks for Beginners – A Guide for FinTech
by Joshua Breyfogle May 6, 2016 Follow @SimplySocialGRPMay 6, 2016 Anytime someone talks to me about their page their first comment is usually something like, “I have XXX likes on my page so it’s going pretty well”. To which in my head I think “ohh really that’s… that’s awesome”. The common measure for social efforts … Continue reading Key Performance Indicators For Social Media
By Teena Thach|2016-05-03T15:23:51+00:00May 6th, 2016|Analytics & ROI Analysis, Conversion Optimization, Social Media Marketing|0 Comments Social media exists across your lead lifecycle. It’s a first-touch acquisition source, a last-touch conversion point, and of course, an influential part of the buyer’s journey. People hear about a new brand from their friends on social media, learn about it … Continue reading How To Calculate Multi-Touch Attribution For Social
by David Sawyer May 5, 2016 Follow @zudeprMay 5, 2016 Aaaarrreuuughhwhattheheck! That’s the sound my brain makes when I’m in a new business meeting and can’t remember the fact I’m grasping for. There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. … Continue reading 8 On-The-Money Social Media Facts Every SME Needs to Know in 2016
by Jonny Rosen May 5, 2016 Follow @ohjonnyMay 5, 2016 Are you just getting started with social media marketing? Or have you been on a site for awhile but you’re not getting the results you want? You need to learn the do’s and don’ts so that you can maximize your efforts on these sites. You’ll … Continue reading Do’s and Don’ts to Succeed in Social Media Marketing
by Chris Abraham May 4, 2016 Follow @chrisabrahamMay 4, 2016 When I have a client that needs something launched in a big way I go at it with guns-blazing, concurrently pimping their social networks using ManageFlitter, buying followership if their Twitter following is pathetic using FastFollowerz, sort out a following strategy based on keywords and … Continue reading Launching Your Social Campaign With Guns Blazing!
by Tahir Akbar May 4, 2016 Follow @tahirakbrMay 4, 2016 Social media dominates modern marketing. Given the soaring popularity and growing user base of social networks, businesses are investing more in social media. In 2015, 88% of US companies were using social media for lead generation and the percentage is expected to reach 89.4 percent … Continue reading 6 Tips to Maximize Social Media Reach and Drive Engagement
by Juliet Carnoy May 3, 2016 Follow @julietcarnoyMay 3, 2016 Social media programs are consuming a greater share of marketing budgets. How much incremental business will the resources dedicated to social media generate for your company? 70% of CMOs cannot answer this question. Paradoxically, CEOs depend on their marketing teams more so than ever, as … Continue reading How to Prove Your Social Media Efforts Affect Business Goals
by Andre Oentoro May 3, 2016 Follow @breadnbeyondMay 3, 2016 Social video marketing (social media + video + marketing) is now bigger than ever as shown by the recent updates by Facebook, Twitter, and Instagram. The three social media giants are right back at it by hustling in a bunch of new updates to imply … Continue reading Video Marketing via Social Media: 3 Major Platform Changes
